06 May 2017, USA:
As Business Insider reported, Facebook sees high-quality, scripted video as an important feature to retain users, particularly the young demographic that is increasingly flocking to rival Snapchat, as well as a means to rake in brand advertising dollars traditionally reserved for traditional television.
While nothing has been made official, we do know that Ricky Van Veen, a co-founder of CollegeHumor, is leading Facebook’s original video campaign as the company’s global creative strategy chief.
It’s also working on smaller shows, around 5 to 10 minutes each, which will be added to Facebook’s revamped video tab daily. There will even be a virtual reality dating show from Conde Nast. Unlike Netflix, however, all of Facebook’s original video content will be free to watch and share as per the report by Pocket-Lint. (Image- TBO.com)
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