Ferrari has finally lifted the veil on the interior of the Ferrari Luce, its first all-electric car. And here’s the thing: this isn’t just another premium EV cabin. It’s a statement about what driving should feel like in a digital age.
The significance runs deeper than materials or screen size. This interior is the work of Jony Ive, the designer who, alongside Steve Jobs, reshaped how the world interacts with technology. Applied to a Ferrari, that mindset changes everything.
A Human-First Take on Performance
Rather than chasing screen overload, I’ve, and his design collective LoveFrom, focused on first principles. Driving comes first. Everything else supports it.
The steering wheel and instrument binnacle form the core relationship: input and output, touch and response. Physical controls dominate, mechanical and deliberate, designed to be felt without looking. It’s a quiet rebellion against the all-touchscreen trend that Ive himself helped popularise years ago.
This philosophy was stress-tested with Ferrari engineers, and it shows. The cabin feels calm, intentional, and deeply driver-centric.
Materials That Refuse to Age
There’s no plastic here. None. The interior is built around precision-machined anodised aluminium, milled from solid billets using advanced CNC techniques. Even the parts you’ll never see received obsessive attention.
The 12.86-inch instrument display isn’t just a screen; it’s sculptural. Rounded edges invite touch. Tolerances are razor sharp. The dials blend analogue inspiration with digital clarity, using OLED technology developed with Samsung to create perfect blacks and subtle depth through parallax effects.
This isn’t decoration. It’s durability through design.
Old-School Controls, Reimagined
Influenced by avionics and classic Ferrari gauges, the dials feature physical aluminium needles lit by LEDs. They reduce cognitive load while delivering instant clarity. Overhead switches for functions like launch control reinforce the aircraft-like feel.
The central screen is mounted on a ball-and-socket joint, allowing it to pivot toward the driver or passenger. A built-in palm rest solves a problem most cars ignore: shaky, imprecise touchscreen interaction while moving.
Even climate controls return to physical switches. Not for nostalgia, but because they work better.
Glass, Precision, and Subtle Theatre
Ferrari collaborated with Corning to develop advanced glass components using laser-drilled micro-perforations and matte finishes to resist fingerprints. The key itself uses e-ink, shifting from Ferrari yellow to black when docked, triggering the cabin’s digital wake-up sequence.
Yes, there’s theatre. But it’s controlled, confident, and never loud.
More Than an Electric Ferrari
For Ferrari chairman John Elkann, naming the car Luce mattered. “Elettrica” felt limiting. This project goes beyond propulsion.
Design partners Marc Newson and Ive were given rare autonomy, resulting in a cabin that feels holistic, timeless, and deeply human.
The Ferrari Luce interior doesn’t chase trends. It sets a reference point. And in doing so, it quietly redefines what an electric supercar can be.
