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Flipkart joins hands with ASUS to launch Indian consumer-oriented products

17 April 2018, India:

E-commerce firm Flipkart has partnered with Taiwanese smartphone manufacturer ASUS. After this partnership, Flipkart will be the primary sales channel for ASUS ZenFones. Also, both the companies will collaborate in the co-creation of new products for the Indian market based on consumer insights.

“Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want. With this partnership with ASUS, we’re multiplying those efforts by collaborating to leverage our individual strengths — data-driven research & insights, and technological prowess — to build smartphones truly customised for India,” said Kalyan Krishnamurthy, CEO, Flipkart.

Krishnamurthy added, “ASUS is a trusted brand worldwide with a 3 decade global legacy in technology and innovation. Ultimately, we want the latest smartphone technology to be affordable and accessible to everyone, but, while we’re at it, we also want to ensure Indian consumers get smartphones with features they most want.”

“As a core pillar of our consumer centric strategy in India, we see tremendous opportunity in creating products and services that address India’s special market needs. With Flipkart’s partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market,” said Jerry Shen, CEO, ASUS.

Jerry added, “Flipkart’s unparalleled distribution reach and marketing strengths will help ASUS build strong awareness for our innovative high value products and reach consumers across India. We strongly believe this collaboration will provide both companies better opportunity to provide delightful propositions to Indian consumers.”

ASUS also announced support for digitizing India and aiding the digital education of the needy in Indian society through its CSR initiatives.

ASUS will launch ZenFone Max Pro on 23 April under this partnership. The smartphone will be powered by Qualcomm Snapdragon 636.

(Image – Pixr8)

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