In a significant win for India’s emerging AI startup ecosystem, Frammer AI has secured a strategic partnership with ABS-CBN, one of the largest and most influential broadcasters in the Philippines. Founded by former leaders from NDTV, Frammer is positioning itself at the intersection of artificial intelligence and media production—an area undergoing rapid transformation globally.
This collaboration marks Frammer’s growing international footprint and signals rising demand for AI-driven tools in broadcast and digital media workflows.
Credits: Yourstory
Replacing Legacy Systems: A Shift from Wildmoka
As part of the partnership, ABS-CBN has replaced its existing solution from Wildmoka with Frammer’s AI-powered platform. This transition is more than just a vendor swap—it reflects a broader shift toward faster, smarter, and more automated content operations.
Frammer’s technology will now power content workflows across both English and Tagalog programming. The goal is simple but crucial in today’s media landscape: reduce turnaround time and increase publishing efficiency, especially for social media platforms where speed often determines reach and relevance.
By enabling quicker clipping, editing, and publishing of live content, Frammer is helping ABS-CBN stay competitive in an increasingly digital-first environment.
Simplifying Live Content and Video Workflows
At the core of Frammer’s offering is its ability to streamline complex video tasks using AI. Traditional broadcast workflows often involve multiple manual steps—editing, tagging, clipping, and formatting content for different platforms.
Frammer replaces much of this manual effort with intelligent automation. Its tools are designed to:
- Instantly identify key moments in live broadcasts
- Automatically generate clips optimized for social media
- Simplify publishing across multiple platforms simultaneously
- Reduce dependency on large editing teams
For a broadcaster like ABS-CBN, which produces high volumes of live and recorded content daily, this translates into faster output and lower operational friction.
A Strategic Move for ABS-CBN’s Digital Future
The partnership comes at a crucial time for ABS-CBN, which has been navigating industry disruptions and accelerating its digital transformation strategy. Embracing AI-powered tools like Frammer is a clear step toward modernizing its content distribution infrastructure.
By adopting Frammer’s platform, ABS-CBN aims to not just keep up with digital trends but actively lead in delivering real-time, engaging content to its audiences across platforms.
This move also underscores a broader industry trend: legacy media companies are increasingly turning to AI startups to reinvent their workflows and stay relevant in a highly competitive landscape dominated by digital-native platforms.
Leadership Speaks: Confidence in AI-Led Transformation
Rab Mukraj, Global CTO at ABS-CBN, highlighted the platform’s strengths, emphasizing its speed, depth, and intuitive understanding of complex content workflows. His remarks reflect confidence in Frammer’s ability to handle the intricacies of modern broadcast environments.
On the other side, Suparna Singh, CEO of Frammer, expressed pride in partnering with such a respected global broadcaster. She noted that the collaboration is not just about technology deployment but about shaping the future of digital media together.
What This Means for Indian Startups
Frammer’s deal with ABS-CBN is more than just a business milestone—it’s a signal of the growing global relevance of Indian deeptech and AI startups. As international media companies seek agile and innovative solutions, startups like Frammer are stepping in to fill the gap left by legacy systems.
This partnership could open doors for further global expansion, not just for Frammer but for other Indian startups looking to scale internationally in the AI and media-tech space.
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Credits: Entrackr
The Bigger Picture
The media industry is undergoing a fundamental shift, where speed, automation, and personalization are becoming critical success factors. Frammer’s rise—and its adoption by a major player like ABS-CBN—highlights how AI is no longer optional but essential.
As broadcasters race to adapt, partnerships like this may soon become the norm rather than the exception.
