07 June 2017, India:
Software as a Service (SaaS) based customer engagement company Freshdesk has rebranded itself as FreshWorks, on Tuesday.
It feels like Day 1 again!! Freshdesk is now Freshworks!! pic.twitter.com/lAcSzVv46P
— Girish Mathrubootham (@mrgirish) June 7, 2017
Speaking on the rebranding, Girish Mathrubootham, CEO and founder stated, “In 2010, we started Freshdesk as a “fresh helpdesk” with a dream to make a dent in the world of customer support. While Freshdesk continued to grow exponentially, as a company, we moved beyond customer service by offering innovative products in the IT Service Management (ITSM) and CRM domains. As we expand our vision and build more exciting products, we felt that this was the right time to create a new brand that would allow us to tell our multi-product story better.”
He added, “We always wanted to be a multi-product company. Since we started in 2010, we began with naming the company after our first product, because we felt that till we add more products there was no need to name the company differently. Today after seven years, we believe that there is a stronger need to differentiate.”
In the last six years, the company named after its flagship product Freshdesk went on to become a multiproduct company gaining significant traction for its new products. Mathrubootham said the company felt the need to differentiate and rename itself to identify with their growing product portfolio. (Image- business-standard.com)