Froogal Innovations, customer engagement and loyalty solutions provider, has now secured $1 million in the seed funding round from a group of US-based angel investors.
The Hyderabad based company, which also has an office in Plano, Texas will now be going to use the capital secured to expand into more Indian cities which include the Gurgaon, Mumbai, Chennai, Bangalore and further its product line.
The company which is founded by the IIT Hyderabad Alumni Harshit and Jeevan in the year 2017, Froogal aims to redefine customer loyalty programmes from just cash rewards to customize rewards.
“We are focused on addressing the pain points that hinder the growth of millions of brick-and-mortar businesses across the globe, ensuring their success. The idea behind the inception of Froogal was simple – we wanted to help businesses build long-term relationships with their customers at a time when brand loyalty is on the decline,” said 24-year old Chowdhary.