• Send Us A Tip
  • Calling all Tech Writers
  • Advertise
Saturday, June 14, 2025
  • Login
  • Register
TechStory
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
TechStory
No Result
View All Result
Home Cars

GM and Netflix co-branded an EV ad to air during Super Bowl game

by Meghana Kandra
February 7, 2023 - Updated On February 8, 2023
in Cars, Electric Vehicles, News
Reading Time: 2 mins read
0
General Motors, Netflix to debut electric vehicle ad during Super Bowl
TwitterWhatsappLinkedin

General Motors and Netflix co-branded an ad on electric vehicles for this year’s Super Bowl game. The two companies are promoting EVs on screens everywhere. The spot is called EVs on Screen, and Will Ferrell will star in the ad. Ferrell is already known to have appeared in other EV campaigns by GM.

You might also like

Markets Rattle as Israel-Iran Conflict Escalates: Gold and Oil Prices Jump, Stocks Tumble

Lenskart Valued at $6.1 Bn by Fidelity Ahead of Mega IPO

Weekly Business News: Everything from Shein Re-entry to Ola’s Zero Commission Model

General Motors, Netflix to debut electric vehicle ad during Super Bowl
Image credits- Sports Business Journal

The ad will be aired during the second quarter of the February 12 game held at the State Farm Stadium in Glendale, Arizona. GM shared two snippets of the advertisement, which are embedded below, showing Will Ferrell interacting with a zombie from the film Army of the Dead and some characters from the hit series Squid Game. But that’s not all, because GM plans to place multiple EVs from its portfolio in a multitude of Netflix shows, with the GMC Hummer EV pickup, Chevy Sierra Denali, Chevy Blazer, Chevy Silverado, and Cadillac Lyriq making appearances in Bridgerton, Squid Game, Stranger Things, and Army of the Dead.

According to GM, the 15-second teasers will be followed by longer 30- and 60-second clips. All of them will feature Will Ferrell, who started collaborating with the American carmaker about two years ago. At the same time, GM’s partnership with Netflix began a year ago. “It’s great to have Will Ferrell back in the game,” Deborah Wahl, GM’s global chief marketing officer, told Automotive News. Further added, “We launched with him two years ago when he issued a full challenge to America to beat Norway regarding EV penetration. We’re well on the way to that. And so he was the perfect person to showcase this next move we’re all making.”

Promoting EVs

GM executive stated that Netflix committed last year to include at least one EV in every film or series it produces but that it doesn’t dictate specific storylines. This way, directors and producers can find more natural ways of incorporating electric cars into their stories. Netflix  CMO Marian Lee Said, “We want to give electric vehicles the stage they deserve. And really, with this partnership and our ‘EVs on Screen’ campaign, we’re showcasing how we can reflect the change that we see happening in culture through entertainment.” Further added, “GM was bold enough to invite us to collaborate on something bigger. They had us asking ourselves, why not more EVs in the stories we tell?” It is an exciting way to put it, especially in times when there are people who are sceptical about using an EV.

 

Tags: electric vehiclesEV adsGeneral MotorsGMC Hummer EVSuper BowlWill Ferrel
Tweet54SendShare15
Previous Post

NYSE to Offer Reimbursements for Brokerage Claims After Technical Issue

Next Post

Pinterest Disappoints Wall Street with Downbeat Forecast

Meghana Kandra

Meghana studied PGD in Journalism, open university. She has more than five years of experience in content writing, from creative content development to online journalism. Electric vehicle enthusiast, engineer, and feminist.

Recommended For You

Markets Rattle as Israel-Iran Conflict Escalates: Gold and Oil Prices Jump, Stocks Tumble

by Thomas Babychan
June 14, 2025
0
Markets Rattle as Israel-Iran Conflict Escalates: Gold and Oil Prices Jump, Stocks Tumble

The global financial markets were shaken on Friday following Israel's airstrikes on Iranian military leaders and nuclear facilities. The sudden military escalation triggered a rapid response across various...

Read more

Lenskart Valued at $6.1 Bn by Fidelity Ahead of Mega IPO

by Ishaan Negi
June 14, 2025
0
Fidelity’s 12% mark up of its stake in Lenskart increases its valuation to $5.6 Bn

In a bold stride toward public markets, Indian eyewear unicorn Lenskart has seen its valuation jump 22% to $6.1 billion, according to a recent portfolio update by US-based...

Read more

Weekly Business News: Everything from Shein Re-entry to Ola’s Zero Commission Model

by Ishaan Negi
June 14, 2025
0
Weekly Business News: Top business updates in this week

India’s business ecosystem is buzzing with pivotal developments—from dramatic stake sales to ambitious clean grocery launches and a Chinese fashion brand’s tactical re-entry. Here's a roundup of six...

Read more
Next Post
Pinterest Disappoints Wall Street with Downbeat Forecast

Pinterest Disappoints Wall Street with Downbeat Forecast

Please login to join discussion

Techstory

Tech and Business News from around the world. Follow along for latest in the world of Tech, AI, Crypto, EVs, Business Personalities and more.
reach us at [email protected]

Advertise With Us

Reach out at - [email protected]

BROWSE BY TAG

#Crypto #howto 2024 acquisition AI amazon Apple bitcoin Business China cryptocurrency e-commerce electric vehicles Elon Musk Ethereum facebook flipkart funding Gaming Google India Instagram Investment ios iPhone IPO Market Markets Meta Microsoft News NFT samsung Social Media SpaceX startup startups tech technology Tesla TikTok trend trending twitter US

© 2024 Techstory.in

No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to

© 2024 Techstory.in

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?