• Send Us A Tip
  • Calling all Tech Writers
  • Advertise
Saturday, June 21, 2025
  • Login
  • Register
TechStory
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
TechStory
No Result
View All Result
Home Tech Automobiles

GM Chevy Silverado EV commercial debut in Super Bowl

by Meghana Kandra
February 14, 2022
in Automobiles, Cars, Electric Vehicles
Reading Time: 2 mins read
0
The Sopranos Intro Is Reborn as a Chevy Super Bowl Ad
TwitterWhatsappLinkedin

GM Chevrolet 2024 Silverado EV made its commercial debut in Super Bowl on Sunday. The ad is featuring creatives and stars from the HBO series “The Sopranos”. The ad indicated that Tony Soprano would have liked to drive the Silverado EV. It was featured in the Super Bowl LVI in “New Generation”.

You might also like

Tesla’s Robotaxi Dream Begins, with a Human in the Passenger Seat

GMC Offers Early Sierra EV Owners New Battery Swap! Would You Take the Deal?

2025 Car Insurancе Chеcklist: Fеaturеs You Should not Miss for Complеtе Covеragе

The Sopranos Intro Is Reborn as a Chevy Super Bowl Ad
Image credits- Adweek

Furthermore, the advertisement features the titular character’s daughter in Meadow- Jamie Lynn Sigler. She reenacts Tony’s famous Manhattan- New Jersey commute from the show’s opening credits. However the black Suburban is not used and Sigler is seen cruising down the New Jersey turnpike in Royal Blue Chevrolet Silverado EV as she meets fellow Sopranos star Robert Iler (shown as Tony’s son, A.J).

Chevrolet’s senior manager of marketing and advertising, Jennifer Hoffman said the ad is an effort to bring a new generation of trucks to a new generation of TV fans. Furthermore stated, “After having such a great run in the late ‘90s and early 2000s, (The Sopranos is) connecting with the new generation. So it’s seamless for us when we think about this truck … it’s really trying to reach a new segment of people.”

Chevrolet EV

The Chevrolet EV was first unveiled in January at the Consumer Electronics Show. It has an estimated range of 400 miles on a single charge and a 17-inch LCD infotainment screens, four-wheel steering, and a tailgate which can expand in just under 6 feet in length to almost 11 feet. Hoffman says, “Because we were starting with this whole new platform, we could make something that’s completely different than not only what you expect from a truck, but what you expect from an EV,”

Then added, “I think it can bring in a whole new generation of customers who haven’t necessarily thought, ‘Hey, I want to be in a truck every day.’”  Hoffman said that as a part to attract the new generation customers Super Bowl created an opportunity for Chevy’s marketing team to pull on the stops. The resulted ad is in collaboration with Sopranos creator and director David Chase. It also involves the director of photography for the show’s original opening scene, Phil Abraham.

Hoffman stated, “Big moments like the Super Bowl let you expand your voice and step outside of what we do every day. (Sigler, Iler, Chase, and Abraham) were absolutely phenomenal to work with; they have been great partners. They speak the EV life and the truck life.”

 

 

Tags: Chevy Silverado EVelectric vehiclesGeneral MotorsJamie-Lynn SiglerThe Sopranos
Tweet54SendShare15
Previous Post

How to share Wi-Fi password from iPhone to android

Next Post

Intel’s new crypto chip is designed to be energy efficient

Meghana Kandra

Meghana studied PGD in Journalism, open university. She has more than five years of experience in content writing, from creative content development to online journalism. Electric vehicle enthusiast, engineer, and feminist.

Recommended For You

Tesla’s Robotaxi Dream Begins, with a Human in the Passenger Seat

by Anochie Esther
June 21, 2025
0
Robotaxi

Tesla’s long-promised robotaxi service is finally rolling out but not quite the way CEO Elon Musk initially envisioned. Despite Musk’s earlier claims that Tesla would launch a fully...

Read more

GMC Offers Early Sierra EV Owners New Battery Swap! Would You Take the Deal?

by Samir Gautam
June 20, 2025
0
GMC Sierra EV battery swap GM EV battery study Chevy Silverado EV battery replacement EV battery degradation research BT1 platform electric trucks

An intriguing offer from General Motors (GM) is making the rounds on social media, as early owners of the 2024 GMC Sierra EV Denali First Edition are being...

Read more

2025 Car Insurancе Chеcklist: Fеaturеs You Should not Miss for Complеtе Covеragе

by Rohan Mathawan
June 20, 2025
0
Photo by Sarah Brown on Unsplash

In 2025, having only the minimum car insurance coverage may not be enough to meet actual claim needs. For enhanced protection and adequate compensation ensurе to get fеaturеs...

Read more
Next Post
Intel's new crypto chip is designed to be energy efficient

Intel's new crypto chip is designed to be energy efficient

Please login to join discussion

Techstory

Tech and Business News from around the world. Follow along for latest in the world of Tech, AI, Crypto, EVs, Business Personalities and more.
reach us at [email protected]

Advertise With Us

Reach out at - [email protected]

BROWSE BY TAG

#Crypto #howto 2024 acquisition AI amazon Apple bitcoin Business China cryptocurrency e-commerce electric vehicles Elon Musk Ethereum facebook flipkart funding Gaming Google India Instagram Investment ios iPhone IPO Market Markets Meta Microsoft News NFT samsung Social Media SpaceX startup startups tech technology Tesla TikTok trend trending twitter US

© 2024 Techstory.in

No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to

© 2024 Techstory.in

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?