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Google faces claim from UK publishers over online advertising

According to recent reports, Google is facing a claim from  UK publishers over online advertising. The company has been sued by a group of British website publishers who claimed that Google and Alphabet misused their strong position in online advertising which is causing a decrease in their revenue. Read the entire article to learn more about this news piece.

About the investigation

“Google works constructively with publishers across Europe — our advertising tools, and those of our many adtech competitors, help millions of websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers. These services adapt and evolve in partnership with those same publishers. This lawsuit is speculative and opportunistic,” a spokesperson for the company said.

Toby Starr, a partner at Humphries Kerstetter which is leading the claim, said multiple investigations into Google’s advertising practices were underway.

“However, none of these regulatory actions will do anything to compensate the UK publishers of thousands of websites and mobile apps who have lost billions in advertising revenue because of Google’s actions,” he said.

“The only way to recoup these losses is through a competition class action.” The action is in parallel with an EU claim that is expected to be filed in the Netherlands next year, the law firms said.

Statements given by law firms

According to various reports, law firms are claiming that Google’s might have caused a decreased in other companies revenue by approximately 40% and the total loss that businesses have incurred since 2014, is close to 13.6 billion pounds.

Sundar Pichai at an event
Google CEO Sundar Pichai 
Source: The Times of India

About Google

Google is a renowned company and has made its mark on every land in the planet. The company has garnered immense success and love from people and has always focused on growing itself and offering new services to make people’s lives better. Google as a search is used worldwide by people even if they want to know a very small thing. Ggoole is there to answt to each and every question that can possibly exist on this planet. It also gives practical answers about real life problems and also gives some really great suggestions. Google is headed by Sundar Pichai at present. The company has been doing extremely well under his leadership and guidance. The company just wants to provide the people with ample information about whichever topic they want, so that they have no excuse for not succeeding in  whatever field they choose.