Hertz announced that it will begin selling pre-owned vehicles through Amazon Autos, expanding beyond its traditional Hertz Car Sales outlets. The program has launched in four major US cities: Dallas, Houston, Los Angeles, and Seattle, with more locations expected in the coming months.
Customers living within 75 miles of these launch markets will be able to browse listings directly on Amazon Autos, reserve a vehicle, and pick it up at their local Hertz Car Sales center within three days.
“Now you can conveniently shop our maintained-from-day-one vehicles on the online marketplace of well, just about everything else,” Hertz said in a statement on its website.
Expanding to 45 US Locations
According to CNBC, Hertz plans to roll out the service to 45 locations nationwide, significantly broadening access. While The Verge reported that no live listings were visible at the time of announcement, availability is expected to begin as early as this week in the launch cities.
The move represents a major step forward for Amazon Autos, which entered the car sales space in December 2023 through a partnership with Hyundai dealerships. Initially, the platform only offered new and certified pre-owned Hyundai vehicles. The collaboration with Hertz expands the catalog to include popular makes such as Ford, Toyota, Chevrolet, and Nissan brands that dominate the US used car market.
Why This Matters
For Hertz, the partnership is another way to monetize its rental fleet while tapping into Amazon’s massive online audience. Selling cars online isn’t new for the rental giant; it already runs Hertz Car Sales centers across the US, but the Amazon integration places its inventory in front of millions of shoppers who may not have otherwise considered buying directly from a rental company.
For Amazon, it’s a signal that the company is serious about building Autos into a go-to destination for car shopping. Until last year, Amazon primarily acted as a showroom where buyers could research models but not purchase them. The Hyundai pilot project changed that, and Hertz now adds both volume and variety to Amazon’s catalog.
Convenience Meets Trust
The online buying process emphasizes convenience: customers browse Hertz’s used cars on Amazon Autos, confirm their interest, and complete the transaction in person at a Hertz location. The vehicles come with the selling point of being “maintained from day one” under Hertz’s fleet management, a reassurance for buyers wary of used rental cars.
Amazon’s involvement may also help shift perceptions. While some consumers hesitate to buy ex-rental vehicles, the combination of Hertz’s long-standing brand and Amazon’s marketplace credibility could reduce that friction.
What’s Next
If the rollout proves successful, Hertz and Amazon could expand even further, potentially creating a new standard for digital-first car shopping. With the used car market still in high demand and consumers increasingly comfortable making big purchases online, the timing seems right.
Hertz’s fleet partnership signals that Amazon Autos is evolving from a pilot program into a more robust competitor in the auto retail space—one that traditional dealerships will be watching closely.
