Online Home Interior Brand HomeLane raises ₹24 crore from Brand Capital


14 June 2018, India:

Online home interior brand HomeLane has raised ₹24 crore in fresh round of funding from Brand Capital. Brand Capital is the strategic investment arm of the media company Bennett, Coleman and Co. Ltd (the Times Group).

The startup will use the fresh capital for fuel expansion and brand strengthening to attract customers.

“With HomeLane, our goal is to offer our customers a smoother and more streamlined home designing experience enabled by technology. We have been working towards offering Indian homebuyers an unbeatable combination of transparency and predictability, which is unheard of in this largely unorganized business. We are scaling up well and our association with Brand Capital will help us further enhance our brand and channelize our national expansion plans,” said Srikanth Iyer, co-founder and CEO of HomeLane.com.

“Homelane addresses a key gap and need in the market for home buyers in a seamless and efficient way. The continued growth in and attraction to private home ownership will propel Homelane’s market strongly over the coming decade. Brand Capital is proud to be partnered with Homelane and it’s impressive investor group,” said Sam Subramaniam, CEO, Brand Capital.

HomeLane is backed by Accel Partners, Sequoia Capital, Baring PE, Aarin Capital, GrowthStory & RB Investments.

HomeLane was founded by Rama Harinath, Srikanth Iyer and Vivek Parasuram in 2014. It is online provider of home fit-out solutions. The startup has presence in Bangalore, Chennai, Hyderabad, Mumbai and Delhi-NCR.

(Image – startupbyte.com)