06 August 2018, India:
Bollywood actor John Abraham has acquired minority stake in Mumbai-based Guardian Healthcare. Guardian Healthcare is the franchise partner of the US-based health and nutrition company GNC (General Nutrition Center) in India. The deal size has not been disclosed yet.
Shadab Khan, CEO at GNC India said, “John is extremely passionate and disciplined about fitness and his relationship with the company will be much beyond endorsement fees.”
Shadab Khan added, “John, a fitness enthusiast, will also be the face of GNC in India to help disseminate information regarding supplements and breaking myths and confusion about them.”
Shadab Khan further added, “We have identified over half a dozen contract manufacturers that will make the products in India. This will also help bring cost down since import duties will come down.”
After this deal, John Abraham will become the face of GNC in India to help disseminate information regarding supplements and breaking myths and confusion about them.
General Nutrition Centre (GNC) is headquartered in Pittsburgh. Currently, it has over 75 stores in India. Nearly all products are imported from its home market.