Kapiva Ayurveda, which is a wellness and ayurvedic healthcare startup have now secured capital commitments of Rs 17 crore from a large number of investors, which even includes the early stage investment firms like 3one4 Capital and Fireside Ventures.
The firm has already received Rs 11 crore from the Fireside ventures, the early stage, a consumer who is focused investment firm by the SK Sitaram, Kanwalijit Singh, the head at the Dabur India.
“The latest round of funding shows the investor confidence in our brand ethos, and this will further cement our equity in the wellness segment,” Sharma, founder of Kapiva Ayurveda, said in a statement.
The firm which is founded in the year 2015 by the KS Sharma, who is also a part of the family running the Baidyanath Group, one of the country largest maker of the Ayurvedic Products, Kapiva is currently as of now present in the 12 cities across the entire country.
The company will use the funds from the latest equity financing to strengthen its presence in some of the existing markets across the significant retail formats, while also adding to its product portfolio with the launch of juices and teas, among others.
“We have a huge headroom for growth since only less than 5% of the food and consumable products in India are natural or herbal. Moreover, most of them are bereft of nutritional value and we are making a difference through value-added nutrition, especially through careful sourcing of ingredients,” Sharma said. Till date, Kapiva has raised about Rs 21 crore in financing.