The Italian superluxury carmaker stated that Lamborghini is sold out for the year in India. Furthermore, it is revealed that other luxury carmakers including Audi and Porsche see a sales boom in India. The price of Lamborghini cars in India starts at Rs. 3.15 crore for the Urus. The most expensive one is Rs. 9 crores, the Aventador.
Announced by Times of India, Lamborghini’s Asia-Pacific director Francesco Scardaoni said they are “already sold out for the year”. The company, which sells a range of cars with prices starting from ₹ 3.8 crores in India, posted record sales in India in 2022 at 92 units, growing by 33 percent from the previous year. Its previous best-ever sales in the country were in 2021 with 69 units. Before that, its best sales were in 2019 when it sold a total of 52 units.
The company hopes to retail over 100 cars in India, and most of them have already been ordered. Mr. Scardaoni said the growth in sales is led by businessmen and ultra-high net worth individuals (UHINs) as the impact of Covid wanes globally. “Looks like whatever we do sells pretty good,” Lamborghini’s top executive told TOI when asked it’s proving to be a “golden period” for luxury carmakers.
Production of luxury cars
Talking about the trend globally for Lamborghini, Mr. Scardaoni said, “More is getting sold. In our business, an order book on average covers more than 18 months. For the record, the 2023 production is already sold out. We are selling (for) 2024 now. And what surprises us is that the daily order book remains so high.” Mr. Scardaoni, however, expressed concerns about inadequate road infrastructure and high import taxes in India.
In January, the company’s country head Sharad Agarwal had said Lamborghini will introduce its first hybrid car globally and efforts would be made to bring the vehicle to India at the earliest. “We will begin our journey into the next phase of our company where we will hybridize our entire model range starting this year. And then in 2024, we will bring the hybrid Urus as well as the new hybrid V10, which is going to be the follower of Huracan, a completely new car,” Mr. Agarwal told the news agency PTI. He said that in 2022, India emerged as one of the fastest-growing markets for Lamborghini in Asia Pacific and also globally.
Indian market is becoming of high interest for automakers, not only a typical carmaker having record sales globally but also luxury carmakers. In recent times India surpassed China in terms of population. As the market has been untapped for many, there is potential sales growth.
