Lamborghini’s CEO announced in an interview that the iconic Italian supercar brand will not produce ICE vehicles from 2025. Although the consumer vehicle industry has rapidly shifted to electric vehicles (EVs), the market for high-end vehicles for the super-rich still relies heavily on internal combustion engine (ICE) technology. Nevertheless, the CEO of Lamborghini has announced that his company will discontinue the production of ICE vehicles after 2024, indicating a shift towards EVs in the luxury car market.
In an interview with Forbes this morning, the CEO of Lamborghini, Stephan Winkelmann, discussed the company’s current market position and future plans. According to Winkelmann, Lamborghini will cease production of internal combustion engine (ICE) vehicles by the end of 2024, and will exclusively produce plug-in hybrid electric vehicles (PHEVs) from that point forward. The brand’s first fully electric vehicle is expected to be introduced in 2028. This announcement comes after the company’s most successful year on record, with a record-breaking 9,233 deliveries, possibly due to customers trying to acquire the final 100% gas-powered Lamborghinis that the brand plans to make. Additionally, the end of production for the Lamborghini Aventador may have further incentivized customers to purchase.
Electrification
Lamborghini has not outlined what its first EV will look like. Still, with the brand’s relationship with Volkswagen Group, it is likely that the Italian brand could share a platform with others in the European auto group, including Bentley, Porsche, and Audi. As for Lamborghini’s PHEV platform, more details have been made available. Earlier this month, Lamborghini revealed its incredible tri-motor PHEV platform, which is set to produce just over 1000 horsepower, thanks to its pairing with a massive 6.5 liter V12, an iconic staple of the brand.
Lamborghini is set to unveil its latest addition to the luxury car market by the end of this month. While details about the car and its name are yet to be officially announced, reports suggest that it will be a hybrid supercar, which is in line with the company’s shift towards electrification. The Italian carmaker has previously stated that it will stop producing internal combustion engine vehicles by 2024 and will exclusively produce hybrid vehicles from that point forward, with plans to introduce its first fully electric car in 2028. This move towards electrification is in response to the growing demand for environmentally-friendly vehicles in the luxury car market, as well as tightening emissions regulations. However, for those hoping to get their hands on Lamborghini’s latest offering, there is an 18-month waiting list to buy essentially any of the company’s vehicles, so patience will be required.
