India, 25th March, 2015: Are you ready for a dose of madness with TaxiForSure? #MadnessForSure is a fun, educative and engaging campaign launched by TaxiForSure, India’s fastest growing taxi aggregator. This innovative campaign comprises of a series of quirky and humorous videos featuring popular Radio Jockey and Comedian Danish Sait as ‘Constable Chowriappah’. In his ridiculously funny accent, Danish Sait spreads social awareness by educating viewers regarding safe commuting in India.
With the growing popularity of these videos, TaxiForSure has once again broken regular norms and initiated a brand new, novel concept to engage and enlighten consumers about easy and safe commuting and convenient booking of cabs with the #PickNow option on TaxiForSure app. These entertaining yet informative videos have become an instant hit with the audience on social media platforms – Facebook, YouTube and Twitter and what is even more exciting is that the growing fan base includes the Bangalore traffic police who have shared quite a few chuckles over the videos.
To take a look at #MadnessForSure videos visit – https://www.facebook.com/TaxiForSure/videos
Randeep Rai Singh, Chief Marketing Officer, TaxiForSure, said, ‘In tune with our brand DNA we launched this engagement rich campaign to be able to give our audience a fun-filled experience while going over a socially relevant message. The campaign has received a tremendous response as it has been able to cut through the clutter and connect with our audience, making them happy for sure!”
Some key statistics of the video on Facebook
- Total Reach – 25.43 lacs
- Engagement – 1.41 lacs
- Total People Reached through videos – 11.41 lacs
- Total video views – 2.10 lacs
- Total Facebook Shares – 1,515
Tickling the funny bone, these videos convey a strong social message to the audience underlining the importance commuting by taxis and autos with TaxiForSure by booking on the mobile app in a jiffy.
TaxiForSure started its operations in Bangalore in June 2011 with the vision to make commute convenient in India. A technology-based platform brings together existing vehicles and customers who need a ride. This strategic approach along with cutting-edge technology ensures that TaxiForSure customers get an accessible, safe, and economical ride for sure!
TaxiForSure is the brainchild of IIM-A alumni Aprameya Radhakrishna and Raghunandan G. TaxiForSure enables customers with a seamless booking experience across mobile apps, website, and call centre. App users can book a ride using the app on Android, Firefox OS, iOS, and Windows phones in under 15 seconds.