Mercedes-Benz is upping its game by providing North American drivers of its EQE and EQS sedans and SUVs with a pay-to-play performance upgrade, dubbed Acceleration Increase. This upgrade enables a simple over-the-air update to increase the horsepower and 0-60 mph acceleration of a given EQ electric vehicle. As the German automaker continues to expand its lineup of all-electric EQ vehicles, it is also working to offer a more personalized and flexible system of delivering models that cater to the unique needs of each and every customer. Gone are the days of concrete trim levels as Mercedes is leveraging advancements in over-the-air updates to provide temporary or lifetime upgrades to a specific Mercedes model.
This innovative approach allows owners to customize their EV’s performance and features to their liking. They can easily upgrade or downgrade the vehicle’s performance, depending on their preferences or when the EV is passed on to a new owner. This move by Mercedes is a significant departure from traditional car models, where buyers are locked into specific trim levels. Although paywalled upgrades are not new, companies like Tesla have been offering them for years. However, Mercedes is now offering more speed to its EQE and EQS customers, catching up with its rivals. With the introduction of Acceleration Increase, Mercedes is setting a new standard for personalized and flexible driving experiences that cater to the unique needs and preferences of its customers.