The internet may have been less than welcoming to the new Mercedes-Benz CLA, but the market is telling a different story. The German automaker is reporting unexpectedly high demand for its sleek new electric sedan. According to Mercedes production chief Joerg Burzer, the order intake has been “very encouraging,” strong enough to warrant a production ramp-up later this year.
Starting this fall, the CLA will enter a three-shift production cycle at its Rastatt plant in Germany to keep pace with the growing number of orders. Though Mercedes hasn’t revealed specific sales figures, insiders say the waiting list is growing, with some German buyers unlikely to receive their vehicles before 2026.
Electric Now, Hybrid Coming Soon
Currently in the production ramp-up phase, the CLA is available as an all-electric model under the EQ branding. The entry-level variant, the CLA 250+ with EQ Technology, starts at €55,858 in Germany. However, Mercedes plans to introduce a more affordable internal combustion engine (ICE) version by the end of 2025.
The upcoming ICE model will feature a mild-hybrid system with a turbocharged 1.5-liter gasoline engine paired to an eight-speed dual-clutch transmission. This move is expected to significantly lower the starting price of the CLA lineup, broadening its appeal to a larger customer base.
Shooting Brake and More Models on the Way
Mercedes-Benz is doubling down on its compact luxury segment. In addition to the CLA sedan, the automaker has confirmed a CLA Shooting Brake variant, which will also be offered as an electric vehicle. The stylish compact wagon will roll off the same production lines in Rastatt, further expanding Mercedes’ EV footprint.
Rastatt will also see the production of the next-generation GLA crossover, and Mercedes is preparing to launch a new GLB, both of which will come in gasoline and electric variants. Additionally, a smaller SUV inspired by the iconic G-Class, dubbed the “Little G,” is in development and expected to arrive later this decade.
A-Class and B-Class Nearing the End
The rise of the CLA also signals the slow phasing out of some of Mercedes’ older compact models. The A-Class hatchback and sedan, along with the B-Class minivan, are nearing the end of their product lifecycles. While Burzer hasn’t officially confirmed its discontinuation, there are currently no plans for next-generation versions. Instead, the CLA will serve as the new entry point into the Mercedes-Benz lineup.
Supply Chain Stabilizing
Earlier concerns about rare earth material shortages had raised questions about production delays. However, Burzer has reassured stakeholders that those issues have been resolved and there are no longer any material-related constraints affecting CLA production.
Conclusion
Despite early internet backlash, Mercedes-Benz appears to be in a strong position with its new CLA lineup. With a growing order book, expansion into new body styles, and ICE variants on the horizon, the CLA is quickly becoming a cornerstone of the brand’s compact luxury strategy. As Mercedes invests further in electrification and flexible manufacturing, the CLA may well redefine the future of entry-level luxury.
