Amazon India is gearing up for its most anticipated shopping event of the year with Prime Day 2025. Beginning at midnight on July 12 and running through July 14, this 72-hour event promises customers across the country a wide variety of deals on popular products. From electronics and fashion to home appliances and everyday essentials, the sale covers a vast range of categories. With thousands of deals, new product launches, and additional bank discounts, this is considered one of the best times to make essential and luxury purchases at reduced prices.
The event will feature exclusive discounts for Prime members, including early access to certain deals and added savings through partnerships with leading banks such as ICICI Bank and SBI. These benefits include up to 10% off on payments made through their credit and debit cards, along with No Cost EMI options, exchange offers, and coupon-based savings. Amazon’s strategy for Prime Day 2025 has also included the launch of five new fulfilment centres in India, aimed at speeding up delivery timelines and handling the increased demand during the event.
Electronics and Home Appliances
One of the top highlights of this year’s sale is in the electronics and home appliances category. Amazon is offering up to 80% off on electronic accessories, including headphones, wearables, tablets, and cameras. Laptops from trusted brands like HP, Lenovo, Dell, Asus, and Apple are also on sale, with discounts reaching up to 40%. Tablets from major brands such as Samsung, OnePlus, and Xiaomi are expected to sell quickly due to high discounts of up to 60%. Cameras from Sony, GoPro, and Insta360 are also on the list, making this a suitable time for photography and videography enthusiasts to upgrade their gear.
One product line gaining attention is the Dreame range of vacuum cleaners. The Dreame X40 Ultra is being offered at a discounted price of ₹84,999, down from ₹1,29,999. This robotic vacuum comes with advanced AI navigation, auto-dust collection, obstacle avoidance, and a high-capacity battery. Another model, the Dreame U10, which offers strong suction power in a lightweight design, also carries the same ₹45,000 discount, bringing it to ₹84,999. The Dreame L10s Ultra is priced at ₹39,999 after a discount of ₹35,000, while the compact Dreame L10 Prime is available at ₹34,999, reduced from ₹45,999. These devices are designed for homes looking for efficient and automated cleaning solutions.
Smartphone
In the smartphone category, Prime Day will host several new launches and ongoing discounts on both mid-range and premium models. New launches include models such as the Samsung Galaxy M36 5G, OnePlus Nord 5, OnePlus Nord CE5, and iQOO Z10 Lite 5G. Discounts of up to 40% will be available on popular models like the iPhone 15, OnePlus 13s, and Samsung Galaxy S24 Ultra 5G. Customers can take advantage of exchange offers worth up to ₹60,000, No Cost EMI up to 24 months, and bank card discounts, making this an ideal opportunity to upgrade to newer models.
Television
The television section is another area where buyers can expect steep price cuts. Amazon has promised savings of up to 65% on televisions from brands such as Sony, Samsung, LG, TCL, and Xiaomi. Over 600 television models and more than 50 new launches will be available, with added benefits like extended warranties, free shipping, and professional installation services. Some models will be available at an effective daily cost of ₹99 through combined savings and bank offers, appealing to customers looking for premium home entertainment systems.
Home Appliances
Home appliances are receiving equal focus this Prime Day. Refrigerators, washing machines, air conditioners, and microwaves from brands such as LG, Samsung, Bosch, IFB, Godrej, and Haier are available at discounts ranging from 50% to 65%. Customers can also benefit from exchange discounts of up to ₹17,000 and additional coupon-based savings on these energy-efficient appliances. These offers cater especially to families looking to replace or upgrade old appliances ahead of the monsoon season.
Fashion and Beauty
Amazon’s fashion and beauty segment is offering discounts of 50% to 80% on over 5 lakh styles, including clothing, shoes, beauty products, jewellery, and travel accessories. Popular brands like Titan, CaratLane, Crocs, Puma, Renee, and GAP are participating in the sale. Limited-time express deals with next-day delivery and extra discounts through bundled purchases and coupons are available. Grooming and healthcare devices from Philips, AGARO, VEGA, and Omron are also discounted up to 60%.
For those looking to upgrade their home interiors, there are attractive offers on home, kitchen, and outdoor products. Discounts range from 50% to 80% across furnishings, decor, furniture, lighting, kitchen tools, and more. Noteworthy launches include products from Philips, Jaquar, Godrej Interio, and Nilkamal. Budget-friendly deals on fans, mixer grinders, and vacuum cleaners are available with prices starting as low as ₹99.
Fitness and Outdoors
Amazon has also included offers in the fitness and outdoors category. Shoppers can avail minimum 40% discounts on fitness equipment and accessories. Discounts of up to 80% are available on helmets, riding gear, gardening tools, solar products, and industrial and professional equipment, which makes this an ideal opportunity for both individual and business buyers.
Fresh Groceries and Daily Essentials
Fresh groceries and daily essentials are also included in Prime Day 2025. Amazon Fresh offers up to 50% off on groceries, with additional cashback of ₹400 and free two-hour delivery for Prime members. Daily needs products such as personal care items, kitchen staples, and wellness essentials are available with discounts up to 60%. Trusted brands such as Daawat, Colgate, Aveeno, Organic India, and Fortune are part of the sale, with added benefits like stacked coupons and subscription savings.
Customers interested in books, toys, and games will also find noteworthy deals. Books from popular publishers like Harper Collins and Penguin Random House are offered at up to 65% off. Toys and games from LEGO, Hasbro, Funskool, and Mattel are available at discounts of up to 70%, along with gaming consoles and accessories.
Amazon is also promoting its own range of smart devices with heavy discounts. Echo smart speakers, Fire TV devices, and Kindle e-readers are all on sale. For example, the Kindle Paperwhite is available at ₹13,999 after a flat ₹3,000 discount. Smart speaker bundles such as the Echo Pop Combo with Wipro Smart Bulb and Echo Show 8 also have considerable markdowns. These offers make smart home upgrades more affordable.
Business users are not left out. Amazon Business is offering up to 70% off on more than 2 lakh products. Office furniture, laptops, air conditioners, and industrial tools are included in this segment, with multi-unit purchase discounts and cashback on pre-paid orders.
Amazon is also giving attention to local sellers, small businesses, and women-led brands under initiatives such as Amazon Saheli and Amazon Karigar. Handcrafted goods, traditional foods, kitchen items, and fashion pieces from these sellers are available at steep discounts, supporting artisans and small entrepreneurs.
The company has further invested in strengthening its logistics and customer experience by investing $233 million to improve its operational network in India. With the opening of five new fulfilment centres and the rollout of diagnostic and medical services in selected cities, Amazon is expanding its service offerings beyond retail. The launch of Rufus, Amazon’s AI-powered shopping assistant, is also expected to improve the digital shopping experience for Indian customers.
