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Microsoft Introduces Ads in Windows 11 Start Menu

by Harikrishnan A
April 24, 2024
in Business, Markets, News, Tech, Trending, World
Reading Time: 2 mins read
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Microsoft Introduces Ads in Windows 11 Start Menu
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A Look at the Changes

With April drawing to a close, Microsoft is ushering in an optional update for Windows 11 versions 22H2 and 23H2, introducing a new feature that’s stirring up quite a bit of buzz: recommendations in the Start menu. This addition, while aimed at promoting apps from the Microsoft Store, has left some users questioning its impact on their day-to-day interaction with the operating system.

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What to Expect in the Start Menu

Now, as you navigate through your Start menu, you might notice something new – recommendations. These suggestions, carefully curated from a select group of developers, are designed to showcase additional apps available in the Microsoft Store. While this initiative aims to broaden your app horizon, it also marks a departure from the traditional Start menu experience, potentially prompting mixed reactions among users.

Enhancing Accessibility to Apps

Alongside these recommendations, the update enhances the functionality of the Recommended section by incorporating frequently used apps that aren’t already pinned to the Start menu. This tweak seeks to streamline access to essential applications, reminiscent of similar features found in previous Windows versions.

Managing Recommendations

For those wary of the influx of recommendations, Microsoft offers a solution. Users can opt to disable these suggestions through the Windows 11 Settings app. However, it’s worth noting that doing so may entail missing out on certain features associated with this section.

Widget Tweaks for a Better Experience

In addition to changes in the Start menu, the update addresses various issues related to widgets. Blurry icons and other visual glitches are being ironed out, while lock screen widgets are receiving enhancements to reliability and customization, promising a smoother experience for users.

Bug Fixes and Performance Enhancements

Beyond the cosmetic adjustments, the update tackles several underlying issues affecting system performance. Fixes are implemented for concerns such as Protected Process Light (PPL) protections, Bluetooth Advanced Audio Distribution Profile (A2DP) hardware offload, Distributed Transaction Coordinator (DTC), Windows Local Administrator Password Solution (LAPS), and the Resilient File System (ReFS), ensuring a more stable and efficient operating environment.

How to Get the Update

For those eager to experience these changes firsthand, the update is accessible through the Windows Update section in Settings. Alternatively, users can await the next mandatory update on Patch Tuesday, slated for May 14th, which will incorporate these changes along with others.

User Response and Future Prospects

The introduction of ads in the Start menu has stirred up a wave of feedback from users. While Microsoft has provided an avenue to disable these recommendations, concerns persist regarding their impact on the overall user experience. As Microsoft continues to refine Windows 11, the inclusion of ads represents a bold move toward monetization. However, whether this approach enhances app discoverability or proves to be a distraction remains to be seen, highlighting the delicate balance between revenue generation and user satisfaction.

Tags: MicrosoftwindowsWindows 11
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Harikrishnan A

Aspiring writer. Enjoys gaming, fried chicken and iced tea, preferably all together.

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