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MMA India holds Ideathon to address brand challenges in a mobile first economy
Brands like Unilever, Vodafone, Tata Chemicals Limited, and Godrej Consumer Products Ltd will participate in the Ideathon

Mobile Marketing Association

20 August 2018, India:

The Mobile Marketing Association (MMA) in India announced today that, it will introduce its first ever Ideathon, a 30-hour nonstop hackathon to address and solve brand challenges in a highly competitive environment.

The event, which will take place on 25 – 26 August 2018 at K-start Respace, is targeted at tech-driven entrepreneurs and students.

Brands like Unilever, Vodafone, Tata Chemicals Limited, and Godrej Consumer Products Ltd will participate in the Ideathon.

The Ideathon will also act as a platform for industry practitioners and students to network. The event will run in partnership with IncubateIND.

Moneka Khurana, Country Head at MMA India, said, “The rapid growth of mobile adoption in India alongside the competitive landscape it operates in prompts companies to rethink their strategies when it comes to growing their businesses.”

Moneka Khurana added, “The Ideathon will bring fresh insights from some of the best and most creative young minds in Bangalore, challenging brands to think outside the box and look at the multitude of possibilities mobile presents.”

Siddharth Banerjee, EVP-Marketing, Vodafone India said, “Vodafone seeks to partner India and the world in building a future which is exciting. In an era of technology, via this MMA Ideathon, we are keen to see some innovative and creative solutions coming from these young minds who are working on the designated briefs. It will certainly be interesting to watch how these young teams approach complex business and brand problems of today, and I’m sure there will be several fabulous nuggets to takeaway for the participants as well as the jury.”

Pankaj Parihar, Vice President & Head, Digital Marketing & Transformation, Godrej Consumer Products Ltd. said, “Most of us (the business and marketing fraternity) have been solving business problems or marketing challenges, and connecting with consumers in a particular way for decades now. Through this Ideathon, the future generation will get a chance to tackle real-life scenarios and will empower them to speak their minds and come up with a possible solution which we might not have thought of. It is also a good opportunity for us to meet these young talents and possibly work with them in the future.”

Rohit Dadwal, Managing Director, MMA Asia Pacificsaid, “Events like this are a great way for brands to hear from a generation of young talents who grew up in a mobile-first environment. Likewise, this Ideathon will allow future technopreneurs to get real insights from brands.”

The MMA is a global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world.

(Image – Mobile Marketing Association)

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