Dipti Gore
MobiKwik continues to drive offline tie-ups with key brands as a part of its core strategy
New Delhi, March 31, 2015: MobiKwik, India’s leading Mobile Wallet with over 15 million users, today announced that it has entered into a partnership with India’s leading multiplex chain, PVR, to enable its customers to make payments through the MobiKwik mobile wallet. Customers can now use the MobiKwik mobile wallet to make payments through the PVR website and app.
PVR is India’s largest cinema chain and has 469 screens across 44 cities. PVR’s move to tie-up with MobiKwik will give their customers the opportunity to conveniently book and pay for tickets online and also avail interesting offers and discounts when making payment via the MobiKwik wallet.PVR customers will also have a chance of earning PAYBACK points for each transaction that they make via MobiKwik. Customers can redeem these points on MobiKwik and use them to make e-commerce / utility bill payments, payments at coffee shops and recharge mobile phone and DTH, across 25000 merchants that are already a part of the growing MobiKwik partner ecosystem.
With customers increasingly shifting their ticket bookings online, PVR hopes to convert a large part of their users who book tickets at counters into digital customers in the next one-year. The company believes that the ease and convenience offered by a digital wallet like MobiKwik will catalyze this shift.
Bipin Preet Singh, Founder and CEO, MobiKwik said, “We are happy to join hands with PVR in their efforts to take ticketing online. The deep integration, a first time ever by any mobile wallet company, will provide a native experience to users booking on PVR through MobiKwik. This is a result of deep technological integration and the vision to provide users a seamless experience. Our 15 million users will benefit from having the choice to use their favorite wallet when booking tickets with PVR. We firmly believe that this will lead to rapid adoption and add to manifold growth of online ticketing.”
“Paying through the MobiKwik wallet is convenient, effortless and safe and will definitely be a fillip to PVR’s vision of getting users to books tickets online. Together we are aligned to offer the best possible experience to our customers”, Bipin added.
Ms. Meenakshi Vajpai, Chief Information Officer, PVR Ltd said, “PVR as an organization has always offered convenient and hassle free services to its customers and hence focuses on providing all channels to the consumer to minimize the conventional queues and encourage them to book tickets online through a safe, secure and smooth mode of transaction. We are delighted to announce our association with MobiKwik. It’s a very strategic alliance, as today our audience prefers devices and services on the go. Considering the inevitable shift to digital platforms in the coming years, we foresee a complete transformation on payments; led by digital wallets.”
This partnership follows the recent tie-ups of MobiKwik with Café Coffee Day wherein the mobile wallet can be used by customers to make payments at over 1500 Café Coffee Day retail outlets across the country.
PVR is the largest and the most premium film and retail entertainment company in India.
Since its inception in 1997, the brand has redefined the way people watch movies in India. PVR currently operates a cinema circuit comprising of 468 screens in 105 properties in 44 cities pan India. The company acquired the Cinemax properties in 2012 and currently serves 60 million patrons at PAN India level. Currently amongst the top 10 cinema companies in the world with respect to admissions per screen, PVR has entered the World Economic Forum’s List of Fastest-Growing ‘Global Growth Companies’
Started in 2009, MobiKwik is India’s leading Mobile Wallet company. With over 15 Million users and 25,000 merchants (retailers), the MobiKwik Wallet enables users to pay in a flash for their mobile recharge and bill payments, to shop on merchants like PVR, Café Coffee Day, Domino’s Pizza, Pizza Hut, TastyKhana, JustEat, eBay, Snapdeal, ShopClues, HomeShop18, Naaptol, Pepperfry, Fashionara, FashionandYou, MakeMyTrip, BookMyShow, Ferns N Petals, etc. and to send and receive money from friends. Users can enjoy MobiKwik Wallet services on MobiKwik.com as well as its Android, Windows and iOS applications.