In a groundbreaking move for India’s media-tech and entertainment landscape, entrepreneur Jason Kothari has launched Mythik, a visionary new startup that aims to bring Eastern mythology and historical narratives to the global stage. Backed by an impressive $15 million seed round—the largest in the sector’s history—Mythik is setting out to become the “Disney from the East.”
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Credits: BestMediaInfo
In this article, we will explore how Mythik is poised to revolutionize global entertainment by blending Eastern mythology with cutting-edge technology, backed by a powerhouse team and record-breaking funding to create immersive stories for a worldwide digital audience.
A Powerful Vision Rooted in Ancient Stories
At the heart of Mythik lies a simple yet ambitious idea: to harness the cultural wealth of the East—India, Southeast Asia, and the Middle East—and reimagine it through modern, immersive storytelling. The company claims that the stories it aims to tell already have a built-in global audience of 3.5 billion people. From heroic legends and folklore to spiritual epics, these tales are timeless in theme and universal in appeal.
“We want to tell stories that promote happiness, peace, and hope, and do so through immersive experiences that feel both modern and timeless,” Kothari said in a statement.
Star-Studded Backing for a Big Dream
Mythik’s bold mission has attracted a stellar lineup of investors, combining institutional strength with individual star power:
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Shah Rukh Khan’s Family Office
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BITKRAFT Ventures – a leader in gaming and interactive content
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Sakal Media Group
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VC Grid, Visceral Capital, Patni Family Office
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Jaynti Kanani, co-founder of blockchain giant Polygon
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Saif Saeed Ghobash, Secretary General of the Abu Dhabi Executive Council
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Several other seasoned investors including Pravin Jain (Tridiagonal AI), Marc Younan (Redbird Capital), and Deepen Parikh (Courtside Ventures)
The funding round also saw participation from noted individuals such as Samir Vora, Samarth Parekh, Anurag Goel, and Nishant Aggarwal. Kothari himself invested in the venture, calling it a “powerful validation of Mythik’s vision.”
A Dream Team from Global Entertainment Giants
Mythik is not short on firepower when it comes to talent. The founding team includes senior executives from Disney, Netflix, Amazon Studios, Tencent, and Jio—bringing together decades of experience in entertainment, storytelling, and global distribution. With such a seasoned team, Mythik stands uniquely positioned to bridge cultural richness and commercial scale.
Jason Kothari’s own resume is impressive. He previously revived Valiant Entertainment, produced the Hollywood film Bloodshot starring Vin Diesel, and held leadership positions at Housing.com, Snapdeal, and FreeCharge.
Tech-Enabled Storytelling for a Digital Generation
What makes Mythik stand apart is its fusion of culture with technology. The company will use gaming engines, AI, and immersive design tools to create content that resonates with the digital-native Gen Z and millennial audience.
Formats will span:
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Animated series
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Interactive games
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Comic books and graphic novels
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Eventually, high-budget live-action films
The approach is transmedia—designed to build entertainment franchises, not just standalone hits, much like Marvel or Star Wars.
Tapping into a Global Shift
Mythik’s launch comes at a strategically perfect time. The success of non-Western content like RRR, Squid Game, and Demon Slayer has signaled a massive appetite for culturally distinct stories worldwide. With Hollywood facing saturation, global audiences are increasingly looking East for fresh, meaningful narratives.
Industry experts believe Mythik is poised to fill a gaping hole in the global content market, with both creative authenticity and commercial potential.
Credits: Entrepreneur
A New Era for Eastern Entertainment?
Mythik isn’t just launching a company—it’s launching a movement. One that seeks to reclaim and repackage Eastern heritage for a global audience through cutting-edge tech, seasoned storytelling, and emotionally resonant themes.
If successful, Mythik could lead a new era of culturally rooted, globally loved content—making India and the broader East not just content consumers but content creators at the highest level.
