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No more sale of acids online, CCPA warns Flipkart and Meesho

by Prity Khanal
December 17, 2022
in News, Tech
Reading Time: 2 mins read
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No more sale of acids online, CCPA warns Flipkart and Meesho
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In response to a serious violation regarding the sale of acid on its e-commerce platform, the Central Consumer Protection Authority (CCPA) has requested an explanation from e-commerce firms Flipkart Internet Private Limited and Fashnear Technologies Private Limited.

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Two of the e-commerce entities received notices, and they have to provide comprehensive responses within seven days.

 

The justification came as the news broke about the culprits from a recent acid attack that attacked 17 years old in Delhi who had bought the acid from Flipkart. On Wednesday, shortly after she left her house for school, two masked men riding on a bike threw acid on a teenager which resulted in serious injury to her.

 

Many questioned why there was still access to the marketplace of acid despite a restriction as outrage over the attack rose.

 

“CCPA has come across the sale of highly corrosive acids on these e-commerce platforms. It has questioned the easy and unregulated availability of such acids on these e-platforms. Availability of hazardous acids in a such accessible manner can be dangerous and unsafe for consumers and to the public at large,” said the Ministry of Consumer Affairs, Food & Public Distribution.

The CCPA has stated that customers could be at risk due to the ready easy accessibility of acid on e-commerce platforms.

 

“On a suo moto examination of online sale of corrosive acids, CCPA came across Meesho selling acids in violation of directions of Supreme Court as well as the advisory issued by Ministry of Home Affairs,” the ministry added.

 

After receiving instructions from the Supreme Court, the union ministry of home published an advisory in August 2013 on “measures to be taken to prevent acid attacks on people and for treatment and rehabilitation of survivors,” advising all the union territories and states to implement the initiatives to reduce acid attacks as soon as possible.

Meesho official logo on grey background
Meesho official logo on grey background

To control the sale of acids, a number of states and UTs have issued regulations. Moreover, e-commerce platforms that operate and distribute their goods throughout the country are required to disclose the inspection and compliances they have carried out in this regard.

 

“Any non-compliance by these e-commerce entities with the directions of CCPA’s notices will be strictly dealt with as per the provisions of the Consumer Protection Act, 2019,” the ministry said.

 

The term “consumer rights” used in Section 2(9) of the Consumer Protection Act of 2019 incorporates the right to be protected against the marketing of goods, products, or services which are dangerous to life and property.

 

“Sale of highly corrosive acids in an easy, accessible and unregulated manner without any due diligence whatsoever by the e-marketplace entity can lead to disastrous consequences to the consumers, especially the vulnerable sections of the society, namely women and children,” the ministry added.

 

Considering the critical need and attention, CCPA has taken note of the current matter. “Through this intervention, CCPA wishes to strengthen the interest of consumers and is committed towards safety and protection of their well-being,” the ministry said.

 

Tags: #consumer#Consumer_Act#online_marketinge-commerceflipkartMeesho
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Prity Khanal

Prity is a content writer whose passion lies in writing to inspire others. She specialises in the field of law. With a curious mind and love for research and proficiency in creating informative narratives, she has specialised in tech, crypto, and is up-to-date with current market changes and flexible in various other fields.

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For viewers who are deaf or hard of hearing, captions are the main way to access speech, tone, and important sound cues. For other viewers, captions support situations where audio is not practical, such as noisy streets, shared spaces, or quiet environments. A clip with clear and correct text works for all of these people without requiring any extra effort from them. Accessibility Starts with Accuracy Accessibility is about giving every viewer a fair chance to understand the content. Captions that skip words, change meanings, or misspell names can make that difficult. A viewer who relies on text cannot compare it against the audio, so any error becomes part of the message they receive. Accurate captions should include the spoken words, the speaker when it is not obvious, and meaningful sounds such as music cues, laughter, or alerts. For example, in a cooking clip, a caption that reads "add two teaspoons of salt" instead of "add two tablespoons of salt" changes the result of the recipe. Accuracy protects the viewer from small mistakes with real consequences. Comprehension in Fast Moving Gaming Clips Gaming clips move quickly. Players speak fast, use abbreviations, call out locations, and react to events that happen in a split second. Team callouts such as map positions, weapon names, and character abilities often sound similar when heard quickly, which makes accurate text especially useful. A viewer who is new to a game may not recognize a term by ear, but seeing it written correctly helps them learn it. Captions also help when the in game audio, music, and voice chat overlap. Clear text separates the commentary from the background noise, so the viewer can follow what the player is saying without replaying the clip several times. 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Proper nouns, including usernames, game titles, brand names, and place names, are often misspelled. Missing punctuation can make a sentence read as a different statement or question. Lines that appear too early or too late can confuse the viewer about who is speaking. Technical terms and slang may be replaced with common words that sound similar but mean something else. Each of these errors is small on its own, but in a clip that lasts under a minute, even a few of them can reduce clarity. Reviewing the text once before posting is a simple habit that keeps these problems from reaching the audience. Practical Tips for Better Captions Creators do not need advanced skills to improve caption quality. A few steady habits can make a visible difference. Record audio as clearly as possible, because clean speech gives any captioning method a better starting point. Read through the full text while listening to the clip, and correct names, numbers, and terms that are specific to the topic. 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