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Pennyful launches Product Discovery and Price Comparison tool


Through the tool, shoppers can now compare prices from Flipkart, Amazon and Snapdeal including cashback.

India, February 18th, 2015: Pennyful.in, India’s Largest Coupons & Cashback Shopping site, today announced the launch of its product discovery and price comparison tool. Through this tool, online shoppers can now find the best prices for over 3.5 million products from the top three e-commerce shopping sites: Amazon.in, Flipkart and Snapdeal. The tool will also allow users to see product prices after cashback, which will give them an indication of how much they save by shopping via Pennyful.

As the popularity of e-commerce increases in the Indian market, the expectations of online shoppers have become higher than ever before. The Indian shopper, today, looks towards online shopping as a convenient way to shop, but also as a means to save money. Through the Pennyful product search tool, customers can now not only get cashback or gift cards on their shopping, but also be able to choose the best prices (before and after cashback)from Flipkart, Snapdeal and Amazon, the most popular online shopping sites in India today.

Commenting on launch of the tool, Ravitej Yadalam, CEO and Founder, Pennyful.in, said, “The Cashback industry is certainly growing in India. We were one of the first sites to launch a cashback program in the Indian market, and today, we are the first to launch a product discovery and price comparison tool here as well. Pennyful has already delivered discount coupons, cashback and price comparison in the U.S. market, as Pennyful.com, and we felt that this was the right time to replicate the model in the booming Indian market as well. As a start, we have launched the product search tool for Snapdeal, Amazon.in and Flipkart, as they are currently the most popular sites in the Indian market. We will also be extending the service to all our 400+ partners in the coming days”, Ravitej added.

Last year Pennyful.in also announced the launch of the Pennyful Cashback Notifier, a browser extension which alerts customers of saving opportunities through discount coupons and cashback. Pennyful’s price comparison tool, combined with the cashback notifier, makes Pennyful.in a complete one stop shopping destination for the Indian customer. Indian shoppers have yet another reason to shop online.

To check out Pennyful’s price comparison tool, visit:http://www.pennyful.in/find

About Pennyful.in:

Pennyful.in is India’s leading online cashback shopping and coupons site. Launched in November 2011, Pennyful.in is the first online cashback website to enter the Indian market and is, today, a leading innovator in cashback shopping in India. Pennyful.in pays its customers to shop online. Currently, the company has tied up with 400+ partner sites (from Amazon.in to Flipkart.com; Babyoye.com to Zovi.com) across India. The key differentiator at Pennyful.in is that real money is offered as cashback for customers who do online shopping with any of the company’s online partner sites. Pennyful.in also helps online shoppers to discover amazing sales offers, deals, discount coupons, shopping discounts and products from their preferred online shopping sites. To know more about Pennyful.in, or to just shop, visit: http://www.pennyful.in/



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