16 July, 2018
Pininfarina, The company that designs Ferraris, is the newest Italiana brand to attach itself to the fast-growing list of luxury EV makers. On Thursday, Automobil Pininfarina, a spinoff of the 90-year-old design house, unveiled teaser images of the PFO, its planned first-ever production car, a 250 mph battery powered hyper car.
Pininfarina CEO Michael Perschke said “As a super sports car brand, no one has embarked fully on an EV strategy.” He estimates that it will take 10 to 15 minutes to charge the battery up to 80 percent.
PFO has a curvaceous, sculptural exterior two-seater carbon fiber form encased in sweeping glass. It’s an object of beauty that screams speed.
“We assume that we appeal to customers like a Larry Ellison or Marc Benioff, who also have an affinity to sustainability and see technology as an advancement to get to the next level,” Perschke says.
“We will not have large department. We’d rather talk to others like Apple, Google, and Salesforce who are into technology, and integrate them rather than do our own systems. OEMs are still defending infotainment architecture. I’m happy to full integrate an iPhone. But do you need to sell infotainment system at a surplus of another $5000?” he adds.