Bollywood jumps into the train of the metaverse. Indian film producer Vashu Bhagnani’s Pooja Entertainment has purchased virtual land in the metaverse and became the first Indian production house to have footed into the virtual world.
Name of the land will be Poojaverse. This space will be a virtual space for the creators to create first-of-its-kind quality immersive experiences for viewers beginning with their newly announced project Bade Miyan Chote Miyan making it the first ever Indian film to be announced within the Metaverse.
Sharing their thoughts about Poojaverse, producer Deepshikha Deshmukh says, “Metaverse is the new frontier of the internet. It’s a modern way to connect and engage with our audiences and fans. People have ended up spending so much time online be it for professional, educational or entertainment purposes.
She further added, “With the increased usage came the simultaneous growth in blockchain technology. Metaverse is coming to be the future of virtual hangouts and is going to be the new way of consuming content. I am super stoked to have our Biggest and most Ambitious project – BadeMiyan ChoteMiyan in the Metaverse. Poojaverse is a step from our end in that very direction.
“With time and a more nuanced understanding of this virtual space. We intend to make Poojaverse the absolute go-to space for quality entertainment and various aspects of filmmaking in the digital world,” Deepshikha added.
In the announcement video, a clip of their recently announced venture, BadeMiyan ChoteMiyan was being played at Poojaverse.The clip is a part of the film’s teaser that was released last week. This effectively means that the Akshay Kumar and Tiger Shroff-starrer has become the first-ever Indian movie to be announced within the metaverse.
BadeMiyan ChoteMiyan will feature Akshay Kumar and Tiger Shroff. The film is slated for release over Christmas next year in five languages - Hindi, Telugu, Tamil, Kannada and Malayalam.
Notably, it was Pooja Entertainment that brought together Amitabh Bachan and Govinda for the original Bade Miyan Chote Miyan 24 years ago.In the metaverse, one can also see the posters of various movies launched by the production house in its career like Om Jai Jagadish, F.A.L.T.U, Bell Bottom, Coolie No.1, and Ganapath
Globally, Paris Hilton and Snoop Dogg have been among the few celebrities who have bought virtual space in the metaverse. This space will be a virtual space for the creators to create first-of-its-kind quality immersive experiences for viewers beginning with their newly announced project Bade Miyan Chote Miyan making it the first ever Indian film to be announced within the Metaverse.
