Credits- Ad Age
Snapchat on Monday announced a new search tool for the app in partnership with Amazon.
In a blog post, a company said, The visual search will allow users to point Snapchat app’s camera at an item and quickly find it on Amazon and you can buy it directly from Snapchat. The new feature will only be available to a small number of Snapchat users at first.
Snap said, its super easy to use the feature. All the user needs to do is point the Snapchat camera at a physical product and barcode, then press and hold on the camera screen to get started.
After the news, the stock of company jumped about 3 percent and is now up to a little less than 1 percent on the day.
Snap’s stock is down by more than 35 percent since the start of the year 2018.
