Dipti Gore
NEW DELHI, March 19: Snapdeal.com announced the launch of luxury yachts on its marketplace in partnership with West Coast Marine Yacht Services. A line of yachts is currently available for purchase on Snapdeal starting at ₹ 20, 00, 000, according to the company’s statement.
Customers can purchase the yachts on Snapdeal.com by making an initial payment of ₹ 2, 00,000. On receipt of the booking amount, West Coast Marine Yachts will contact the buyer, understand the requirements of the buyer, customize and deliver the Yacht.
Speaking on the association Tony Navin, Senior Vice-President – Electronics and Home, Snapdeal.com, said, “Strengthening luxury and premium product portfolio has been one of our key focus areas and we have been consciously expanding the luxury product assortment through strategic alliances with national and international luxury brands.”
Through this association with West Coast Marine Yacht Services, we are further widening our assortment in the luxury segment for users seeking premium products across categories, said Navin
The company quoted a KPMG-ASSOCHAM report which estimates luxury products and services to be a $14 billion market in India, growing at 30% YoY.
Snapdeal recently launched ‘The Designer Studio’ and acquired Exclusively.com to expand the assortment in premium fashion. With the introduction of luxury yachts, Snapdeal is looking further to strengthen its product portfolio in luxury and premium products segment.
Aashim Mongia (Arjuna Awardee – Yachting), managing director, West Coast Marine Yacht Services Pvt. Ltd, said, “India is a very attractive market for luxury yacht makers like Majesty Yachts, Silvercraft boats, Oryx Cruisers, JJ Boats and Sail yachts since the Indian sub-continent has a huge coastline for sea-faring activities and a hinterland networked with lakes and rivers. Our association with Snapdeal will provide us pan-India access bringing value to the ever growing demand for luxury and alternative lifestyles.”
Initially, nine luxury yachts will be available for purchase on Snapdeal. These include two variants of Gulfcraft’s luxury fly-bridge motor yachts under “Majesty” brand, two variants of Gulfcraft “Oryx” sports yachts, four variants of Gulfcraft “Silvercraft” family fishing boats and a family cruiser from JJ Boats.