Tanglin Venture Partners, a $50 Million fund floated by the former Tiger Global executives Ravi and Edwina have now led an INR 40 crore investment in the brand LifeLong Online, its first funding in India.
The round even closes a mix of secondary and primary infusion, according to the report which has been revealed.
Lifelong Online sells home and kitchen products like the gas stoves, mixer grinders, personal care appliances, cookware, ovens and gas stoves and the healthcare devices as well. Lifelong sells through its own website and marketplaces which includes the Udaan, Flipkart and Amazon.
“We want to build an ecosystem of distribution and service that facilitates fair, honest pricing, and reaches every household in India,” said Bharat Kalia, co-founder of Lifelong Online.
Lifelong online controls end to end manufacturing and distribution and even plans to launch the health and fitness category over the couple of years.
“There are significant opportunities for new brands to be created which are built for today’s consumer needs, piggybacking on new-age, online distribution channels,” said Edwina Yeo, Partner of Tanglin Venture Partners, which started operations late last year focusing on backing early-stage technology startups in India and Southeast Asia.