As Elon Musk’s Tesla continues to captivate the world with its forays into space travel, transportation, and electric vehicles, the tech visionary has decided to surprise his fan base with a new business venture of brewing beer. While enthusiasts eagerly await the arrival of the much-anticipated Cybertruck, Tesla has rolled out an intriguing offering: “CyberBeer + CyberStein.”
CyberBeer: A Limited-Edition Offering
This limited-edition beer set, inspired by the distinctive angular design of the Cybertruck, comes at a price tag of $150 for a duo of beers. Tesla describes the brew as “a Helles Lager with European Noble Hops Saaz and Hallertau Mittlefruh.” Alongside the beer, you’ll receive two ceramic beer steins, designed to be reusable, much like Musk’s SpaceX rockets.
Buzzrock Brewing Co., a California-based brewery located not far from Tesla’s Torrance showroom, is responsible for crafting this unique beer. It’s the latest in a line of distinctive products introduced by the electric vehicle giant, showcasing Tesla’s penchant for innovation beyond the automotive realm.
Tradition of Innovation
In 2020, Tesla launched a limited-edition Tequila featuring a lightning bolt-shaped bottle and a price tag of $250. In March, the company unveiled its signature GigaBeer, yet another creation inspired by the Cybertruck, retailing for approximately $30 per bottle.Â
Both the limited-edition GigaBeer and Tequila by Tesla had successful launches. The GigaBeer has been positively received by customers, while the Tequila sold out within minutes of going on sale. The popularity of these products indicates that there is a market for products bearing the Tesla brand and that customers are ready to pay a premium for them.This means that the CyberBeer launch will probably succeed as well. The beer is being made available in a small quantity, and Tesla enthusiasts will undoubtedly enjoy its distinctive appearance. The beer is also being produced by a reputable brewery, indicating superior quality.
The Cybertruck has always been a symbol of innovation and unconventional thinking. In 2021, Tesla even offered a $50 “Cyberwhistle,” a limited-edition product tied to the Cybertruck’s mystique. Furthermore, last year saw the launch of the “TeslaMic,” a microphone that allowed Tesla drivers to indulge in karaoke sessions from the comfort of their electric vehicles.
Expected Arrival
Tesla has revealed that the CyberBeer is set to start shipping in late October. While Cybertruck enthusiasts have begun spotting shipments of the highly anticipated vehicle across the country, it’s worth noting that full-scale production of the Cybertruck is yet to commence. Investors are eagerly awaiting Tesla’s forthcoming earnings report on October 18, which is expected to shed light on crucial details such as pricing, production timelines, and delivery schedules for the Cybertruck.
Beyond simply offering a unique beverage, Tesla’s foray into beer production is likely part of a larger marketing strategy. The limited-edition nature of CyberBeer is bound to create a sense of urgency among potential buyers, mirroring the anticipation surrounding the Cybertruck itself. The beer’s design, inspired by the Cybertruck, serves as a clever means of associating the two products positively in the minds of consumers.
On the financial front, Tesla’s stock experienced a slight dip of more than 1.5% on Thursday but exhibited a modest uptick during pre-market trading on Friday. As Tesla navigates these exciting new ventures, it’s evident that Elon Musk and his team continue to push the boundaries of innovation, creating a brand that transcends the traditional realm of automotive manufacturing.
