Gaming collector’s editions often push the limits of what fans will pay for exclusive content, but few can compare to Dying Light’s ‘My Apocalypse Edition.’ Announced in 2015, this absurdly extravagant package was priced at a staggering £250,000 (or $386,000), making it one of the most expensive gaming bundles ever conceived.
Packed with outlandish perks—including a zombie survival shelter, a life-sized ‘Volatile’ statue, and a trip to Techland’s headquarters—the edition was more of a spectacle than a serious offering. However, the real question remained: did anyone actually buy it?
The Ultimate Zombie Survival Kit
For those who missed it, here’s what the My Apocalypse Edition promised:
- Four signed steelbook copies of Dying Light (Xbox One version).
- Two sets of Razer Tiamat headphones (for you and your apocalypse buddy).
- Night vision goggles to navigate Dying Light’s terrifying nighttime sequences.
- A life-sized Volatile statue, one of the game’s most fearsome enemies.
- A week of parkour training with Ampisound, a renowned free-running team.
- Your face skinned onto a Night Hunter character, making you a part of the game.
- A trip to Techland’s headquarters in Poland, complete with a party and a special ‘Be the Zombie’ match.
- A fully customized zombie survival shelter built by Tiger Log Cabins.
- A pack of adult diapers, because Dying Light’s nighttime gameplay is that scary.
It was an insane package, but it certainly captured attention.
A PR Stunt, Not a Sale
For years, fans wondered if any die-hard Dying Light enthusiasts had actually purchased the edition. Recently, Techland’s PR manager, Paulina Dziedziak, finally put the speculation to rest. Speaking to Insider Gaming, she confirmed that the My Apocalypse Edition was purely a PR stunt.
“It did a great job of getting the game noticed,” Dziedziak said. “But nobody purchased it—thankfully, I guess!”
It turns out the whole thing was an elaborate marketing ploy designed to grab headlines, and in that regard, it worked perfectly.
Was It Worth the Price?
Even if someone had been tempted, would they have gotten their money’s worth? A rough breakdown of the included items suggests otherwise.
- High-end night vision goggles: ~£5,000
- Four steelbook copies of the game: ~£300
- Razer Tiamat headphones (two pairs): ~£500
- Custom Volatile statue: ~£5,000
- Personalized Night Hunter character model: ~£500
- Trip to Poland with a VIP party: ~£10,000
- Parkour lessons for a week: ~£700
- Custom zombie shelter: ~£20,000
- Pack of adult diapers (premium quality, of course): ~£30
Adding it all up, the estimated real-world cost sits around £42,000 ($53,000)—nowhere near the £250,000 price tag. That’s an outrageous markup, even for the most dedicated collector.
A Lasting Impact
Despite its over-the-top nature, the My Apocalypse Edition did exactly what Techland intended: it got people talking. Dying Light went on to sell 30 million copies across its original release and sequel, cementing its place as one of the most successful zombie franchises ever.
Even now, nearly a decade later, the sheer audacity of this collector’s edition remains legendary. And with Techland still working on new Dying Light content—along with an upcoming third game, Dying Light: The Beast—who knows what kind of wild promotions they might dream up next?
