This could help to eliminate the dreaded “green bubble” that iPhone users experience when receiving a text message from an Android phone.
According to internal documents obtained during the Epic lawsuit, Apple investigated introducing iMessage to Android users but swiftly abandoned the idea. Former Apple marketing boss Phil Schiller famously stated that bringing iMessage to Android would “harm us more than assist us,” while another former Apple executive stated in an email that “iMessage amounts to real lock-in.”
Cook did indicate that Apple isn’t addressing RCS “at this time,” but he didn’t completely dismiss the idea. In any case, the green bubble problem is primarily limited to the United States, as consumers in other nations choose non-SMS apps such as Telegram, WhatsApp, and Signal.