Bhumika PaliwalWhen you typically consider lavishness vehicle highlights, do you imagine rich leather seating and lavish trim? Superior journey control and quick self-stopping? Whatever you’re guessing, I’m betting “dim my headlights so I don’t blind other people” isn’t it.
However not only has BMW used its “High Beam Assistant” as an upsell for well over a decade, but it’s also pricing drivers extra to unlock the security feature that’s previously built into their cars — by purchasing it as an over-the-air software update.
This has signified going on for almost two years, but Car Magazine editor Jake Groves made it to my awareness for the first time this week in this viral tweet:
For reference, this is the original pop up message I got on the system – couldn't snap it last night as I was mid-drive. BMW store says it's £160 for "unlimited" use… pic.twitter.com/zLbkuktEwV
— Jake Groves (@_jakegroves) March 25, 2021
We should skip the value for some time since that is not what incites me. (When it’s all said and done, £160 is not a tremendous sum for your normal BMW purchaser to spend.)It’s that most of us are relying upon BMW drivers being such productive parts of the community that they’ll go through their cash to avoid flaunting the force of their bursting headlights, all because a vehicle organization bolted a completely decent open security highlight behind a computerized paywall.
Maybe there ought to be a rule about this? Try not to anticipate that the We should proceed onward that at any point soon, however; versatile bar headlights are in reality still illicit in the United States, while we hang tight for the National Highway Traffic Safety Administration (NHTSA) to give an official conclusion on whether to try and permit them, considerably less support their utilization. That administration should come a year ago. I’ve found out if there’s been any development, and I’ll tell you what I hear.