Toyota, the Japanese automotive giant, is making bold moves to secure its place in the future of sports cars by investing heavily in its next range of performance vehicles. More than any other Japanese carmaker, and arguably more than any automaker globally, Toyota is channeling significant resources into developing its upcoming sports car lineup. In particular, the much-anticipated revival of iconic models like the Celica, MR2, and GR86 coupes has stirred excitement among enthusiasts. But perhaps even more eagerly awaited is the successor to the beloved GR Supra, which is set to arrive by late 2025, followed by an electric version in 2026.
According to Japan’s leading automotive publication, Best Car, Toyota initially considered bringing back the Supra as an all-electric sports car. Early plans suggested the use of cutting-edge in-house electric vehicle (EV) technology, featuring next-generation solid-state batteries that would offer greater range and faster charging times. However, Toyota has since adjusted its strategy, opting to launch the Supra with a turbocharged gasoline engine in 2025, and an EV version will follow the year after.
A Shift from BMW Power to Toyota Technology
The current GR Supra, co-developed with BMW, is powered by a BMW-sourced straight-six engine. However, Toyota has decided to part ways with this arrangement for the new generation. Initially, rumors suggested that the Supra might retain an updated version of the BMW inline-six, but new information indicates a strategic pivot toward in-house technology. The upcoming Supra is now expected to feature a Toyota-developed 2.0-liter turbocharged 4-cylinder engine, potentially coupled with hybrid or plug-in hybrid technology.
This new powertrain promises to match or even exceed the performance of the existing internal combustion engine (ICE) model, delivering up to 350-400 horsepower. By incorporating some form of electrification, Toyota aims to enhance both performance and fuel efficiency, staying true to the company’s commitment to developing more sustainable vehicles. Furthermore, the new Supra will likely employ a carbon-neutral fueled engine, a cutting-edge technology that Toyota has been actively developing.
Interestingly, the 2.0-liter turbocharged engine will not only power the next-gen Supra but also the forthcoming iterations of the MR2 and Celica, solidifying Toyota’s commitment to creating a unified and efficient sports car lineup. This powertrain strategy aligns with the company’s broader “multi-pathway” philosophy, offering customers a diverse range of options, including gasoline-hybrids, plug-in hybrids, hydrogen-powered fuel-cell vehicles, and EVs.
Toyota’s Multi-Pathway Strategy: Betting on Hybrids and EVs
Toyota has long been known for its leadership in hybrid technology, particularly with its Prius model, which helped popularize gasoline-electric hybrids worldwide. However, automakers have faced criticism for their perceived reluctance to fully embrace the EV revolution, especially as competitors like Tesla, Ford, and Volkswagen have accelerated their electric offerings.
Despite this, Toyota’s hybrid dominance remains unshaken. As of June 30, 2024, the company’s U.S. hybrid sales surged by 66% compared to the previous year, reaching 438,845 units. These numbers underscore the continued demand for Toyota’s gasoline-electric hybrids, even in the face of increasing EV adoption.
In the midst of industry-wide criticism, Toyota has maintained a cautious but calculated approach to electrification. While many automakers have rushed into EV development, only to revise their strategies later and delay full electrification, Toyota has consistently offered a balanced mix of hybrid, plug-in hybrid, and fuel-cell technologies, ensuring it caters to a wide range of consumers.
Nevertheless, Toyota recognizes the growing importance of electric vehicles in the global market. The company plans to introduce 30 EV models by 2030, a highly ambitious goal that reflects its readiness to shift gears if market trends demand it. Should consumer interest in EVs spike, Toyota is well-prepared with a production lineup capable of meeting the surge in demand.
