BMW Is Showing Commercials on Its Car’s Dash Screens — And Wants Drivers to Think It’s a Treat
The automotive industry has spent the past decade transforming vehicles into connected digital platforms, offering everything ...
Read more
Tag: BMW
BMW to Cut 8,000 Jobs by 2027 as Automaker Reshapes German Workforce
BMW is preparing for one of its biggest workforce restructurings in recent years, announcing plans to ...
Read more
BMW Widens Its Lead Over Audi as U.S. Luxury Car Sales Gap Reaches Record High
BMW is strengthening its position in the U.S. luxury vehicle market, leaving one of its biggest ...
Read more
Ferrari Appoints Former BMW Italy Chief as Marketing Head After Luce EV Backlash
Ferrari has announced a major leadership change just weeks after its first fully electric vehicle, the ...
Read more
BMW’s Electric M3 Takes Center Stage at Le Mans, Bringing a New Chapter for the Iconic Sports Sedan
For decades, the BMW M3 has been defined by its engine note. At this year's 24 ...
Read more
BMW Hints at More Touring Models for America After M5 Wagon Exceeds Expectations
BMW's decision to bring the M5 Touring wagon to the United States appears to be paying ...
Read more
BMW’s New M Ignite Engine Makes the Legendary Straight-Six Cleaner and Smarter
As stricter emissions regulations continue to reshape the automotive industry, BMW has found a way to ...
Read more
BMW M2 xDrive Arrives for 2027, Bringing All-Wheel-Drive Grip to the Baby M Car
BMW has finally given enthusiasts what they've been asking for. After years of speculation and wishful ...
Read more
Germany and Japan Accelerate Hydrogen Mobility Push as BMW and Toyota Deepen Fuel Cell Alliance
Germany and Japan are stepping up their clean mobility ambitions with a renewed push toward hydrogen-powered ...
Read more
BMW M3 CS Handschalter Could Become the Most Collectible M3 of the Decade
In an automotive world rapidly moving toward electrification, automation, and digital everything, BMW has done something ...
Read more