In order to expand its lending business in India, True Balance, a digital financial services platform, has acquired $10 million in debt funding from a group of investors headed by Northern Arc Capital. True Credits Pvt Ltd, the corporation’s non-banking financial company (NBFC) arm, would use the additional funding to bolster its lending operations.
The financing is a calculated effort by the fintech platform to increase underprivileged borrowers’ access to credit, especially those with little to no official credit history.
Credits: Ascendants
Strengthening Its Lending Infrastructure
The expansion of True Credits Pvt Ltd, which oversees lending activities for the True Balance platform, will be the main beneficiary of the recently raised debt financing.
The NBFC hopes to serve a larger group of borrowers who are frequently left out of conventional banking systems by increasing its lending capacity. These include people with inadequate credit history or little financial documentation—groups that traditional banks usually steer clear of because of the increased perceived risk.
With the help of the funds, the fintech company will be able to expand its loan disbursement capacity, launch new credit products, and improve customer service nationwide.
True Balance’s lending model focuses on small-ticket personal loans, making credit accessible to individuals who may otherwise struggle to secure financing through banks or larger financial institutions.
Targeting India’s Underbanked Consumers
Founded in 2014, True Balance has built its business model around addressing the financial needs of underbanked and new-to-credit consumers in India.
A large portion of India’s population still lacks access to formal credit systems, primarily because they do not have established credit scores or long financial histories. True Balance aims to bridge this gap by leveraging digital technology and alternative data for credit assessment.
Through its NBFC arm, the company has already disbursed more than $30 million in loans during the current financial year, highlighting the growing demand for accessible digital lending solutions.
The company’s loan offerings are designed to be fast, accessible, and mobile-first, allowing users to apply for credit directly through the True Balance app without needing extensive paperwork or traditional bank interactions.
A Multi-Service Digital Financial Platform
Beyond lending, True Balance operates as a comprehensive digital financial services platform that integrates payments and everyday financial tools within a single mobile application.
Users can perform various transactions through the app, including:
- Mobile recharges
- Utility bill payments
- Digital wallet transactions
By combining payments and lending in one ecosystem, the platform aims to simplify financial management for users who rely heavily on mobile-based services.
In India, the platform operates under Balancehero India, the local subsidiary of Balancehero, a South Korea-based fintech company. Balancehero launched True Balance to tap into emerging markets where mobile-led financial services are growing rapidly.
Strong Investor Support Over the Years
Since its inception, True Balance has raised around $150 million through a mix of equity and debt funding.
The company has attracted backing from prominent investors such as SoftBank and Daesung Private Equity, reflecting investor confidence in its business model and its focus on financial inclusion.
One of its most notable funding milestones came when SoftBank and Daesung Private Equity led a $28 million investment round, helping the company accelerate its growth in the Indian fintech sector.
The newly announced $10 million debt funding marks the platform’s first fundraising activity in nearly three years, signalling renewed momentum in its lending expansion strategy.
Credits: Inc42
Expanding Access to Digital Credit
India’s digital lending market has witnessed rapid growth in recent years, driven by rising smartphone penetration, increasing internet access, and growing demand for quick financial solutions.
Users who have traditionally been shut out of the traditional banking ecosystem are now able to obtain official credit thanks in large part to fintech firms like True Balance.
True Balance intends to increase the number of loans it offers and reach more underprivileged borrowers nationwide with the most recent funding. The company hopes to improve its standing in India’s changing digital lending market by fusing data-driven credit evaluations with a mobile-first platform.
Fintech platforms that emphasize financial inclusion and digital credit access are anticipated to become more significant in determining the direction of India’s consumer loan market as the need for quick and easily accessible financial services keeps growing.
