Verkada, a California based cloud based security firm worth $3.5 billion, has garnered attention for its unconventional approach to employee engagement. The company has introduced the “3-3-3 perk,” wherein three or more employees are encouraged to socialize and enjoy food and drinks after 3 pm, all at the company’s expense. This unique initiative aims to foster team bonding and enhance communication among employees.
Redefining Happy Hour: Can We Do It Better?
CFO Kameron Rezai highlighted that the inspiration behind the 3-3-3 perk was to rethink the conventional happy hour approach. Instead of a typical after-work gathering, Verkada aimed to create a more meaningful and regular opportunity for employees to connect. Each participating employee is allotted $30 (about Rs 2,500) to spend during these outings, with the recommendation to utilize the perk once or twice a week.
Employee Participation and Impact on Company Culture
Since launching the program in April, Verkada proudly states that all 1,800 of its employees have participated in the 3-3-3 perk at least once. The company emphasizes that this initiative is not just about the monetary aspect but is designed to create a culture where employees actively engage with each other outside of the traditional work setting. CEO Filip Kaliszan stressed the importance of such interactions, especially for a startup like Verkada competing in an industry dominated by tech giants worth $100 billion.
Strategic Importance in the Startup Landscape
For Verkada, the 3-3-3 program goes beyond casual hangouts; it serves as a strategic move to stay competitive in the startup landscape. The CEO believes that when employees engage in informal conversations, the likelihood of discussing work-related matters increases, ultimately benefiting the company. In an industry where innovation and collaboration are crucial, Verkada sees this initiative as a way to foster creativity and maintain a competitive edge.
Verkada’s unique employee engagement strategy gained widespread attention after a video showcasing the 3-3-3 perk went viral on TikTok. The company also actively promoted the initiative through posters within its office space. The positive reception and visibility on social media platforms have contributed to the success of the program, showcasing how innovative workplace practices can capture the interest of a broader audience.
Participating in the 3-3-3 program comes with a simple yet noteworthy requirement – employees must share a photo of their hangout session on the designated “3-3-3” Slack channel. This not only ensures transparency and inclusivity but also adds a layer of accountability, making the initiative a visible and integral part of the company’s culture.
Beyond Budgets: Fostering Excitement and Inclusivity
CEO Filip Kaliszan emphasized that the success of the 3-3-3 program wasn’t about the financial investment; it was about creating an opportunity for everyone to engage and fostering excitement around the initiative. Verkada’s approach highlights the importance of inclusivity and ensuring that every employee feels empowered to participate, regardless of their role within the company.
In conclusion, Verkada’s 3-3-3 perk sets an inspiring example of how companies can innovate in employee engagement. By prioritizing meaningful interactions and creating a culture of regular socialization, Verkada demonstrates a commitment to building a cohesive and collaborative work environment. As the company continues to evolve, its unique approach serves as a model for other organizations looking to enhance employee morale, communication, and overall business success.
