Vernacular Social Contesting Platform Bakbuck raises Funding from Nazara Technologies


07 May 2019, India:

Vernacular social contesting platform Bacbuck has raised undisclosed amount of funding from Nazara Technologies.

The startup will use the fresh funding to to enhance product development, acquire new users and build a community of women users, it said in a statement.

Manish Agarwal, CEO, Nazara Technologies, said,”Nazara has successfully built a very strong network of younger audience through its investments and offerings in sports based mobile games, and is now looking at building the largest and most secure platform for virtual kitty parties where housewives can interact with each other freely and securely and enjoy a multitude of entertainment options. Bakbuck will help aggregate millions of Indian women on a common platform.”

Abhinay Jain, CEO, Bakbuck, said, “Coming from a small town myself, I could see how smartphones and data adoption has altered the way content is consumed by users, particularly housewives in small towns. Users are now looking for a more interactive, social and instant form of engagement on their mobile phones.”

Abhinay Jain, added, “This inspired us to start Bakbuck. Bakbuck shall use these funds to enhance product development, acquire new users and build a strong community of women while delivering unique gaming and social contesting experiences.”

Backbuck was founded by Abhinay Jain, Shashank Kakrecha and Rohit Naidu in 2018. It uses technology and immersive user interface transforming popular traditional Indian games like ‘Antakshari’, ‘Saanp Seedhi’ and ‘Tol mol ke Bol’ amongst others, into online contests that users can play anytime, with anyone.

Currently available in Hindi, Bakbuck plans to expand to 10 more Indian languages soon.

(Image – Bakbuck)