Secures $17M From Falcon Edge Capital

California headquartered AI startup Mad Street Den System Pvt Ltd, which works on a retail automation platform under the name as has now secured $17 Million in the funding round from the Falcon Edge Capital, according to the report.

Some of the existing investors which include the Global Brain and Sequoia Capital also participated in the round. which was launched by the mad Street Den in the year 2016 counts the retailers like the Indian Online platform tataCliq, Diesel and Macy and others.

The startup will be going to use the capital to expand its team and deliver on the product roadmap. uses the data sciences and image recognition to extract the catalog data and even match it with the user behavior for the better conversions and customer experiences. It even reduces the cost by generating the human models with the help of AI which can even be styled accordingly and does away with the need for online sites and fashion.

The startup was founded by the Ashwini Asokan and Anand in the year 2013.