10 September 2016, India :
Poshtick, a health and wellness startup, has raised a funding of $450,000 from two Noida-based HNIs, Bhavya Sharma and Amit Nagar. The funds raised will primarily be utilized for product development, developing human resource capabilities and making an effective supply chain mechanism.
Poshtick is building an end to end solution for the people who lead busy lives and don’t have time to work out in the gyms or indulge in physical sports activities to keep themselves fit. Their range of products is a perfect combination between taste and health. And, some of their innovations are one of their kind and will be absolutely new for the Indian market. Its first product called ‘The Finge Box’ is a combination of fitness and binge, which is a calorie and portion defined mid-meal snacking solution.
“Poshtick intends to be a one-stop shop for all ‘Health and Wellness’ needs. Our Aim is to create pocket-friendly healthy snack options and make them assecable and available for the masses . Also, we are giving a lot of emphasis on consumer education and want to create a community of educated consumers,” said Pranav Sharma, Founder & CEO, Poshtick.
Bhavya Sharma, angel investor comments “People including myself are now increasingly health conscious, but it’s extremely difficult for them to find healthy mid-meal snacking options. The size for health & wellness industry is 22,500 Crore , and when we found Poshtick’s founders making a mark in this industry, we decided to back them.”
Poshtick has a combination of functional, nutritional and value added food product and offerings through which they provide end to end health solutions.