LG Enters The Indian Mobile Manufacturing Market, Focuses On Country Specific Model

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6 April, 2016, New Delhi: Indian mobile market is a booming sector right now and some of the local brands have capitalised on it by floating their products in the market. Though the market graph is climbing high, but most of the phones that enter into the country are China made. Standing against all odds, LG Electronics has started its mobile manufacturing unit in India and it will focus on country specific models.

For a local assistance, South Korean parent company has signed a pact with GDN Enterprises (Delhi based Optiemus Group) which will help the company’s manufacturing unit. It has already started its trial production and has manufactured two models. According to three senior executives, “The lines have been imported from South Korea and will be expanded to include more models.”

Optiemus currently manufactures for HTC and Oppo and has inked a joint venture with Taiwan’s leading contract manufacturer Wistron for setting up a new plant, which will eventually undertake production for these smartphone brands, reports ET.

Ki Wan Kim, MD, LG, India said, “While the company has been evaluating the feasibility of making smartphones in India, there has been no concrete development yet. The company will launch 6-7 models which are customised for India to revive the smartphone business. The business has been a poor performer due to poor product portfolio. We will revamp the portfolio from this month. Our products are superior to competition which we will focus through experiential marketing.”

Image- techradar.com

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