19 March, 2016, Berlin: In an interesting move, just before launching its new subscription, SoundCloud has signed a pact with Sony Music. The company stated in the statement, “SoundCloud has signed a deal with the last of the major record labels, Sony, as the company prepares to launch a new subscription service later this year.” The company also revealed about its deal on the social media platform, Twitter.
— SoundCloud (@SoundCloud) March 18, 2016
Sony Music is one of the renowned brands in the industry and represents some of the legendary icons of the music world such as Shakira, Mariah Carey and Ricky Martin. The company has been associated with star maker labels such as Warner Music, Universal Music and independent label group Merlin to the organizations that license music to SoundCloud. Launched in 2008, SoundCloud hosts some 110 million tracks and has around 175 million visitors a month from around the globe.