12 August 2016, India :
Tata CLiQ, the Tata group’s multi-brand physical e-commerce platform has extended its brand portfolio with Okhai – Magical Hands, Mystical Colours, an artisan led fashion and lifestyle brand.
Okhai is a coveted brand that has joined the Tata Cliq C.A.M.E.L. crew– that’s Certified Authentic Merchandise Everybody Loves, with their range of handcrafted work and play wear for women. Okhai is exclusively online with Tata CLiQ and features various styles across their range of kurtas, tops, trousers, palazzos skirts, and other apparel.
Speaking on the partnership, Ms. Prathyusha Agarwal, Head- Marketing, Tata CLiQ stated, “At Tata CLiQ, we believe in indulging women and their love for unique brands, which include handcrafted artisan products as well as fashion labels. Further, these can be accessed across multiple platforms be it on the website, app or in-store.”
Okhai products are made from soft fabrics, have light hand embroidery, small block prints, smart yokes, intricate applique work and are available in neutral and vibrant colours.
The products are in line with the latest fashion trends as the women artisans collaborate with a panel of esteemed designers to keep themselves abreast with the emerging fashion trends.