Chinmay Bidkar
13 October 2016, India :
Mumbai-based digital media agency Gozoop is in talks to acquire offline activation agency and syndicated content provider 56 Blue Lights in an all cash deal.
Dushyant Bhatia, co-founder and Director, Gozoop said, “We are excited about welcoming 56 Blue Lights into the fold. This move will allow us to enhance our acumen and expertise with stronger offline activations and events, so that we continue to provide our clients with the exceptional ideas and services that have become our hallmark.”
Yamini Menon, founder and Director, 56 Blue Lights said, “Our primary focus will be on diversifying revenue streams for Gozoop. With complementing domains of expertise, the companies will together be able to leverage the potential of 360-degree marketing by coalescing online and offline marketing strategies.”
Mumbai-based Gozoop was founded in 2010. It is a digital services and products company of 150+ digital intrapreneurs serving over 80+ brands. Its clientele includes Mumbai Indians, Dell, Ferrari, Asian Paints, Discovery Channel, Mad Over Donuts, ITC, Myntra, Lipton Ice Tea, and Tim Horton’s among others across India, Dubai, Singapore & New York. Source- Inc42