Amazon is going all guns’ blazing these days. Online Shopping, Video Library, Kindles, Grocery and more!
Now Amazon’s food delivery has hit into San Francisco and headed straight to compete with established restaurants.
The company has been expanding its restaurant delivery quickly, as San Francisco is the eighth market to launch since September. As with its other regions – which today includes San Diego, Chicago, Seattle, Los Angeles, Baltimore, Austin, and Portland – Amazon says that delivery is free, and there are no additional fees for using its service, beyond the cost of the annual Prime membership, of course. Customers can place orders using the Prime Now app, then take free, 1-hour delivery from any of the featured restaurants.
The fun part is Amazon guarantees that their food will cost you less and provide better quality. It will, in fact, refund customers the difference if they discover a higher price on Amazon’s service within 24 hours of placing their order. This “Price Guarantee” will roll out to all eight markets where Amazon’s restaurant delivery is available.
The San Francisco launch puts Amazon in immediate and direct competition with a number of other established firms like GrubHub, Seamless, Caviar, Munchery, Postmates, UberEATS and more, in a region where the customer base tends to be more tech-savvy and willing to try new things.