• Send Us A Tip
  • Calling all Tech Writers
  • Advertise
Wednesday, July 16, 2025
  • Login
TechStory
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
TechStory
No Result
View All Result
Home News

Amazon Brand Startup Thrasio Launches $500 Million India Push

by Priyansh Sidhwani
January 15, 2022
in News
Reading Time: 2 mins read
0
Thrasio $500 Million
TwitterWhatsappLinkedin

With an initial investment of $500 million in the domestic market, Thrasio is backing its first company in India by acquiring a majority stake in Lifelong Online, the first digital consumer brand it operates. India is making itself attractive to aggregators by being one of the fastest-growing regions for Amazon’s third-party marketplace. In a statement, the company said that this huge opportunity, coupled with the success of key buyers, has spurred an increase in the number of startups created under the “Thrasio model.” Thrasio is a company that’s refining the rolling model of successful Amazon brands and driving the functional economies to rise and fuel its growth, has secured another$ 500 million in funds, bringing it to over$ 1 billion in around two years.

You might also like

Reddit Rolls Out Age Verification for UK Users Amid New Online Safety Rules

Hackers Take Over Elmo’s X Account, Post Anti-Semitic Slurs and Attacks on Trump

Pentagon Awards Contract to Elon Musk’s xAI Despite Ongoing Grok Chatbot Backlash

Thrasio $500 Million

Thrasio will make an inroad into India by acquiring Lifelong Online, an Indian online consumer brand that will now be known as Lifelong, a Thrasium company, and will lead the Thrasio marketplace under Lifelong co-founder and CEO Bharat. While the Thrasio model is quickly reclaiming land in India, where companies acquire brands and then help them grow, Thrasio, the US company behind the model, is entering the Indian market. With this acquisition, Amazon has the opportunity to take its existing brands to one of the world’s fastest e-commerce markets and solidify its recent rebranding as a corporate merchandise consumer. In the Amazon market, Thrasio has almost 100 brands that collectively sell about 14,000 items.

The success of Thrasios has sparked a massive investment race—$1 billion in 2020 alone—in startups that are attracting Amazon sellers, including Perch, Heydey, SellerX, Boosted Commerce, Heroes, Razor Group, and more. Thrasio is one of the biggest sellers on Amazon and many of his other competitors have joined him in running the Amazon FBA brands. Thrasio has acquired around 200 brands so far and it has raised over $3.4 billion in the capital. Thrasio has pledged to invest $500 million in India, which the company says will be a huge market for digital purchases, making it a priority for Thrasio.

The deal is the first in a series in which Thrasio will pledge Rs.3,750 crore, or about $ 500 million, to buy an e-commerce business in India, the company said. This is the figure that Thrasio hit in March this year when it announced the acquisition of its 100th Amazon brand. David Shapiro, Thrasio’s senior vice president of business development, said that where applicable, the company will ship Lifelongs products to the United States and other markets through Amazon and other online marketplaces. Over the recent years, The Majority of sales on Amazon happen through the Amazon Marketplace, where millions of third-party sellers compete to find customers.

 

Tags: Thrasio $500 MillionThrasio Launches $500 Million India PushThrasio raises $500 Million
Tweet54SendShare15
Previous Post

Bachpan Ka Pyaar Boy Sahdev Dirdo To Launch NFTs

Next Post

Vitalik conducts Twitter poll asking which crypto should overtake Ethereum

Priyansh Sidhwani

Hi! I'm Priyansh, I write articles about gaming news here at Techstory. To get in touch E-mail: [email protected].

Recommended For You

Reddit Rolls Out Age Verification for UK Users Amid New Online Safety Rules

by Harikrishnan A
July 16, 2025
0
Surge in Reddit’s MOON Token Price Following Deflationary Strategy Unveil

Reddit has begun enforcing age verification for users in the United Kingdom in response to the country’s new Online Safety Act. The law, which is set to take...

Read more

Hackers Take Over Elmo’s X Account, Post Anti-Semitic Slurs and Attacks on Trump

by Harikrishnan A
July 16, 2025
0
Hackers Take Over Elmo’s X Account, Post Anti-Semitic Slurs and Attacks on Trump

The official X account of Elmo, one of Sesame Street’s most cherished characters, was hijacked on Sunday by unknown hackers who posted a barrage of hateful and conspiratorial...

Read more

Pentagon Awards Contract to Elon Musk’s xAI Despite Ongoing Grok Chatbot Backlash

by Harikrishnan A
July 16, 2025
0
Pentagon Awards Contract to Elon Musk’s xAI Despite Ongoing Grok Chatbot Backlash

Elon Musk’s AI startup, xAI, has secured a major federal contract, with the U.S. Department of Defense (DoD) announcing it will begin using the company’s “Grok for Government”...

Read more
Next Post
Vitalik Buterin reveals 3 major opportunities in the crypto space in 2023

Vitalik conducts Twitter poll asking which crypto should overtake Ethereum

Please login to join discussion

Techstory

Tech and Business News from around the world. Follow along for latest in the world of Tech, AI, Crypto, EVs, Business Personalities and more.
reach us at [email protected]

Advertise With Us

Reach out at - [email protected]

BROWSE BY TAG

#Crypto #howto 2024 acquisition AI amazon Apple Artificial Intelligence bitcoin Business China cryptocurrency e-commerce electric vehicles Elon Musk Ethereum facebook funding Gaming Google India Instagram Investment ios iPhone IPO Market Markets Meta Microsoft News NFT samsung Social Media SpaceX startup startups tech technology Tesla TikTok trend trending twitter US

© 2024 Techstory.in

No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to

© 2024 Techstory.in

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?