Amazon India which is an e-commerce commerce has now denied shutting down the Prime Now grocery delivery app, according to the report.
The announcement came from the leading company after the reports emerged that the Amazon India was also planning to close its grocery delivery app Prime Now.
“Prime Now, available to customers in Bengaluru, Hyderabad, Delhi, and Mumbai, is currently the fastest growing channel with the highest customer shopping frequency. We continue to be humbled by the customer adoption across Grocery and Amazon Bestsellers on Prime Now. As Prime Day approaches, Prime members can use the Prime Now app to discover the best deals and enjoy ultra-fast, two-hour delivery of everyday essentials, and more,” an Amazon spokesperson said.
In the year 2016, Amazon Prime now which is earlier known by the name as the Amazon now was launched in India. It came into effect to deliver the vegetables, groceries, fruits, electronic items, household essentials, etc. to all the Amazon customers at free of cost.
“There is an existing opportunity in every single subcategory that we are in, where customers want us to add more selection, even though we are India’s largest store. There are opportunities that we are going after in a much more systematic way, and grocery is one of them. We have built a set of services that allows us to serve customers all grocery needs… We are in four cities; it’s doing very well and customers love it,” Amit Agarwal, head of Amazon India, said.