Apple calls out Meta for ‘hypocrisy’ for taking nearly 50% cut of virtual sales from developers

Apple and Meta, the parent company of Facebook, are at odds once more.

Apple told MarketWatch that Meta’s recent announcement to take a roughly 50% cut from some developers selling digital items on its “metaverse” platform, Horizon Worlds, “lays bare Meta’s duplicity.”

For months, Apple and Meta have been battling over the cut taken from digital platforms, as part of a years-long spat between Apple CEO Tim Cook and Meta CEO Mark Zuckerberg.

Apple takes a 30% cut of all sales in its App Store. This includes app sales, which have an influence on Meta’s bottom line throughout the whole app family (Facebook, Instagram, and WhatsApp).

Meta has fought this policy on numerous occasions, and even backed a lawsuit filed by “Fortnite” creator Epic Games against Apple in an attempt to overturn it. According to reports, Zuckerberg stated that the arrangement “allows Apple to collect monopoly rents” on app developer profits.

Now, Meta is levying its own fees on digital goods sales on its platform, up to 47.5 percent in some situations, and Apple is chastising it.

Apple official Fred Sainz told MarketWatch, “Meta has regularly taken aim at Apple for charging developers a 30% commission for in-app sales in the App Store.” “Meta seeks to charge those same creators significantly more than any other platform.”

According to Meta, revenue produced on their virtual reality headset, the Meta Quest, and within its metaverse platform, Horizon Worlds, is charged separately.

Apple criticizes Meta for taking a roughly 50% share of virtual sales from developers, calling it “hypocrisy.”

The Meta Quest is Meta’s virtual reality headset, which was previously known as the Oculus Quest 2. Only creators who sell digital goods within Horizon Worlds on the Meta Quest platform will be charged a 47.5 percent fee. This is because Meta charges a 30% sales fee for items sold on the Meta Quest store, and the developer pays a 25% fee for items sold through Horizon Worlds out of the remaining revenues.

According to Meta spokesman Kamran Mumtaz, the business charges a 30% fee on its virtual reality Quest storefront to “balance the cost of our Quest devices at retail” – Meta is making up for the headset’s cost by charging developers a fee for the goods they sell.

$299 is the suggested retail price for the Meta Quest headset.