Tech giant Apple has finally surpassed Fitbit to regain the Number One spot as the company sold 3.5 million watches. Apple had 15.9% share of the market whereas China’s Xiaomi, which makes low-cost fitness bands, grabbed the No. 2 spot with a 15.5% market share. Activity-tracker maker Fitbit came in third with a 13.2% market share.
According to Q1 report of Apple, the company shipped 3.5 million watches, 59% more than the last year. Xiaomi’s wearables shipments fell 11% to 3.4 million units and Fitbit’s device shipments tumbled 36% to 2.9 million units as it had issues with the product.
Apple does not share official Apple Watch sales numbers, instead of lumping the device into its “Other Products” category that also includes the Apple TV, Beats products, iPod, and Apple-branded and third-party accessories, so Apple Watch sales numbers shared by various analytics firms are all estimates.
“Apple Watch is the bestselling and most loved smartwatch in the world, and we hear wonderful stories from our customers about its impact on their fitness and health,” Tim Cook noted in his remarks to investors this week.
“The new Apple Watch Series 2 is selling relatively well in the United States, the United Kingdom and elsewhere, due to improved style, intensive marketing and a strong presence in stores,” said CEO of Strategy Analytics, Neil Mawston. (Image- MensXP)